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data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-1793fd31 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1793fd31" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic","ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67e6b8e" data-id="67e6b8e" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6ea4eade elementor-widget elementor-widget-heading" data-id="6ea4eade" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About Conversion Tracking</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2c89ea84 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2c89ea84" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic","ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ea7c035" data-id="2ea7c035" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-481ac101 elementor-widget elementor-widget-text-editor" data-id="481ac101" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h3>What is a conversion?</h3><p>A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.</p><h3>Why track conversions?</h3><p>Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.</p><h3>How we track conversions</h3><p>Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.</p></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="33114" class="elementor elementor-33114 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-781ccd84 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="781ccd84" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic","ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2094740b" data-id="2094740b" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c645129 elementor-widget elementor-widget-heading" data-id="c645129" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Role Of Your Account Manager</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-38a9342a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="38a9342a" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic","ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3ab989" data-id="6c3ab989" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7638e607 elementor-widget elementor-widget-text-editor" data-id="7638e607" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h3>What is an Account Manager?</h3><p>Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.</p><h3>What is their expertise?</h3><p>Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.</p><p>As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.</p></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="31617" class="elementor elementor-31617 elementor-location-popup" data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-72c053e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72c053e" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic","ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45ffe15" data-id="45ffe15" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-37da189a elementor-widget elementor-widget-heading" data-id="37da189a" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">A $599 Setup Fee May Apply</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3619b361 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3619b361" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic","ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f5c3df8" data-id="7f5c3df8" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-33d1dc8e elementor-widget elementor-widget-text-editor" data-id="33d1dc8e" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:</p><p>1. Able to access an approved Google for Nonprofits account </p><p>2. Nonprofit status is verified by Goodstack</p><p>3. No compliance or eligibility issues preventing activation of the Google Ad Grant</p><p>If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.</p></div></div></div></div></div></section></div><div data-elementor-type="popup" data-elementor-id="29193" class="elementor elementor-29193 elementor-location-popup" data-elementor-settings="{"entrance_animation":"none","entrance_animation_duration":{"unit":"px","size":1.1999999999999999555910790149937383830547332763671875,"sizes":[]},"a11y_navigation":"yes","triggers":{"exit_intent":"yes"},"timing":{"logged_in":"yes","times_times":1,"times":"yes","logged_in_users":"all"}}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-1dc321b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1dc321b1" data-element_type="section" data-e-type="section" data-settings="{"ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-458d4dd2" data-id="458d4dd2" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1433c25 elementor-widget elementor-widget-heading" data-id="1433c25" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Get Our FREE Guide On <br>How To Secure The Google Ad Grant</h2></div></div><div class="elementor-element elementor-element-dff404b elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="dff404b" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p style="text-align: left;">Our experts have a 100% success rate. Follow our step-by-step guide.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d9f49b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d9f49b2" data-element_type="section" data-e-type="section" data-settings="{"ekit_has_onepagescroll_dot":"yes"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2098097" data-id="2098097" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-51c027c elementor-widget elementor-widget-image" data-id="51c027c" data-element_type="widget" data-e-type="widget" data-settings="{"ekit_we_effect_on":"none"}" data-widget_type="image.default"><div class="elementor-widget-container"> <img decoding=async data-opt-id=859053670 data-opt-src="https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:300/h:300/q:mauto/f:best/ig:avif/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png" width="300" height="300" src="https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:300/h:300/q:eco/f:best/ig:avif/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png" class="attachment-medium size-medium wp-image-29200" alt="" /><noscript><img decoding=async data-opt-id=859053670 width="300" height="300" src="https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:300/h:300/q:mauto/f:best/ig:avif/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png" class="attachment-medium size-medium wp-image-29200" alt="" srcset="https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:300/h:300/q:mauto/rt:fill/g:ce/f:best/ig:avif/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png 300w, https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:100/h:100/q:mauto/rt:fill/g:ce/f:best/ig:avif/dpr:2/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png 100w, https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:150/h:150/q:mauto/rt:fill/g:ce/f:best/ig:avif/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png 150w, https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:350/h:350/q:mauto/rt:fill/g:ce/f:best/ig:avif/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png 350w, https://mluvzxldhhuj.i.optimole.com/cb:HoYT.495e3/w:600/h:600/q:mauto/rt:fill/g:ce/f:best/ig:avif/https://connectad.ca/wp-content/uploads/2020/01/newsletter_env.png 600w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></div></div></div></div><div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-40f1874" data-id="40f1874" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-120c5634 elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="120c5634" data-element_type="widget" data-e-type="widget" data-settings="{"step_next_label":"Next","step_previous_label":"Previous","button_width":"100","step_type":"number_text","step_icon_shape":"circle","ekit_we_effect_on":"none"}" data-widget_type="form.default"><div class="elementor-widget-container"><form class="elementor-form" method="post" id="leadgen-applicationguide" name="Application Guide" aria-label="Application Guide"> <input type="hidden" name="post_id" value="29193"/> <input type="hidden" name="form_id" value="120c5634"/> <input type="hidden" name="referer_title" value="Home - ConnectAd" /> <input type="hidden" name="queried_id" value="30849"/><div class="elementor-form-fields-wrapper elementor-labels-"><div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required"> <label for="form-field-name" class="elementor-field-label elementor-screen-only"> First Name </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="First Name*" required="required"></div><div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100"> <label for="form-field-email" class="elementor-field-label elementor-screen-only"> Email </label> <input size="1" type="email" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Email*"></div><div class="elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-optin elementor-col-100"> <label for="form-field-optin" class="elementor-field-label elementor-screen-only"> Opt In </label><div class="elementor-field-subgroup"> <span class="elementor-field-option"> <input type="checkbox" name="form_fields[optin]" id="form-field-optin" class="elementor-field elementor-size-sm elementor-acceptance-field" checked="checked"> <label for="form-field-optin">Stay in touch for helpful marketing strategies & exclusive webinars. 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