Programmatic Display and Video

Put your mission everywhere it matters.

Programmatic advertising gives nonprofits the power to reach people far beyond search and social, placing your message across premium websites, leading publishers, streaming environments, and other high-value digital spaces.

Instead of waiting for the right audience to find you, programmatic helps you find them.

Reach prospective donors, supporters, advocates, and communities using sophisticated audience targeting, including supporter lookalike modeling, contextual targeting, geographic targeting, retargeting, and custom audience strategies built around your campaign goals.

Whether you are building national awareness, launching an advocacy campaign, expanding into new markets, or finding your next generation of donors, programmatic gives your organization the scale and precision to make a bigger impact.

 

Reach more people. In more places. With more control.

Your campaigns can combine high-impact display and video creative with intelligent media buying, real-time optimization, brand-safety controls, and transparent performance reporting.

That means your organization can:

  • Reach audiences across thousands of premium digital properties

  • Expand beyond the limitations of individual advertising platforms

  • Target people based on geography, interests, behaviours, content consumption, and audience similarity

  • Re-engage website visitors and prospective supporters

  • Build visibility across multiple markets or nationwide

  • Continuously optimize campaigns toward the audiences, placements, and creative driving the strongest results

And because every campaign is measurable, you can see how your investment is contributing to awareness, engagement, donations, advocacy actions, and other meaningful outcomes.

Big-campaign reach, built for nonprofit missions.

Programmatic is especially powerful when your organization needs to make a message feel impossible to miss.

From national awareness campaigns and donor acquisition to advocacy, fundraising, public education, and multi-market outreach, we help nonprofits turn programmatic advertising into a scalable extension of their broader digital strategy.

Talk to ConnectAd about building a programmatic advertising strategy that puts your mission in front of more of the people who matter.

How We Help

Strategy & Campaign Planning

We develop a tailored media strategy aligned with your mission goals, whether that’s donor acquisition, advocacy, or large-scale awareness.

Audience Targeting & Segmentation

We build and refine high-intent audience groups using interest, geography, contextual signals, and supporter retargeting to reach the right people.

Premium Media Buying & Brand Safety

We manage ad placement across trusted, high-quality publishers and streaming environments with controls to protect your organization’s reputation.

Format Support and Creative Optimization

We help ensure your display and video assets are designed for performance across multiple placements and devices.

Performance Optimization & Scalable Reporting

We actively optimize delivery across markets and audiences while providing clear, executive-level reporting and insights to support informed decision-making at scale.

Ready to take your campaign beyond the usual channels?

We'd Love To Hear From You!

Let us know some details and we’ll get back to you soon!

About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $599 Setup Fee May Apply

ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:

1. Able to access an approved Google for Nonprofits account 

2. Nonprofit status is verified by Goodstack

3. No compliance or eligibility issues preventing activation of the Google Ad Grant

If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.

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