Drive Conversions, Not Just Clicks

Let us build beautiful landing pages specifically designed to drive measurable return from your free Google advertising

Step 1 - Research Keywords

We research keywords relevant to your campaign and use your Google Grant to put ads in front of those searches. For example, let's look at a campaign to sell Nutcracker Ballet tickets.

The Nutcracker Ballet – Live In Theatre www.nutcrackerballet.com
A timeless classic. Get your tickets to The Nutcracker Ballet before it’s too late.

Step 2 - Write Specific Ads

We write ads containing your keywords to make it match closely with how people search. This makes your ad relevant to what they're looking for and increases clicks on your ads.

Step 3 - Build Landing Page

We create landing pages that are specifically matched to the keywords and ads to make the content relevant to what they were searching for. The pages are designed to drive visitors to complete a conversion, whether it's a ticket sale or email sign-up.

Why Have Us Build Landing Pages?

Reduce Bounce Rate

Research shows that people decide in less than 6 seconds whether a page is relevant.

We create landing pages specifically matched to your keywords and ad text. This makes the content immediately relevant to their search to minimize bounce rate.

Get More Conversions

Web pages have too many elements distracting from the main call-to-action.

We design pages that focus 100% on driving the conversion by removing "friction" such as navigation bars, outbound links, and multiple call-to-actions.

Increase Your Ad's Rankings

The relevancy of your landing page impacts how well your ads rank.

We embed your keywords within the headline and content of your landing pages to maximize your ad ranking. That means more clicks on your ads.

Enhance Your Visitor's Trust

Visually appealing pages enhance trust with your visitors.

We make beautiful pages that create a trustworthy first impression. We also add trust indicators like testimonials, real results, or user ratings.

Optimize The Mobile Experience

Half of all Google searches now happen on mobile devices.

We build mobile-responsive landing pages that look good on phones and tablets.

Improve Messaging Through A/B Testing

Landing pages can always be improved to drive more call-to-action completions.

We run A/B tests on every landing page to figure out what leads to conversions.

The San Jose Youth Symphony saw a 13.6% conversion rate for tickets sales using our landing pages

Maximize your return from Google Grants with converting landing pages

We'd Love To Hear From You!

Let us know some details and we’ll get back to you soon!

About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $599 Setup Fee May Apply

ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:

1. Able to access an approved Google for Nonprofits account 

2. Nonprofit status is verified by Goodstack

3. No compliance or eligibility issues preventing activation of the Google Ad Grant

If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.

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