Digital Marketing Senior Account Manager

About ConnectAd

Founded in 2010, ConnectAd is a digital marketing agency that helps nonprofits grow their impact and create positive change in the world.

Our clients do amazing work in cause areas like environmental conservation, health & disease, education, youth, arts & culture, and humanitarianism. We empower and amplify their efforts through projects that include paid ad campaigns, SEO, social media marketing, email marketing, and many more things digital. ConnectAd has worked with over 500 organizations, including groups like Habitat for Humanity, Special Olympics, and Big Brothers Big Sisters.

Position Overview

We are currently looking for a Senior Account Manager to join our tight-knit team. Reporting to a Team Lead and the Director of Client Services, you will represent the ConnectAd brand and maintain a portfolio of clients to ensure customer success and satisfaction.

While our main office is in Toronto, candidates can be located anywhere in Canada.

Why Join Us

At ConnectAd, you’ll be building lasting partnerships that help nonprofits thrive. We know great team members thrive when they can focus on results. We build smart systems, set realistic client loads, and support our team so you can do your best work without sacrificing your well-being. If you’re looking for a place where you can grow your skills, deliver real impact, and still have the energy to enjoy life outside of work, this is it.

About the Role

As a Senior Digital Marketing Account Manager, you’ll be the strategic partner and primary point of contact for our nonprofit clients. You’ll lead the charge in understanding their marketing goals, translating them into actionable digital strategies, and ensuring flawless execution across channels. This role requires both big-picture thinking and hands-on management — you’ll oversee campaigns, guide internal teams, and keep projects moving forward while maintaining strong client relationships.

We’re looking for someone who thrives at the intersection of strategy, communication, and delivery. You’ll balance client needs with marketing objectives, provide proactive insights, and ensure every engagement drives measurable impact. In return, you’ll have the opportunity to work with an ambitious team, manage exciting accounts, and grow your expertise in a supportive environment where we prioritize sustainable workloads and long-term success.

Key Responsibilities

Client Services (85%)

Client Management

• Monitor account health and proactively address challenges
• Maintain strong relationships with accounts: Send meaningful follow up emails, documenting key points of conversation, and providing next steps
• Respond to client emails promptly and no later than 1 business day
• Maintain monthly contact and run meetings with clients to ensure satisfaction and proactively address needs.

Client Retention and Expansion

• Identify gaps, challenges, or future goals through conversations and service reviews
• Recommend additional services, upgrades, or product features that align with the client’s needs and add measurable value
• Guide clients on how other digital marketing solutions can improve efficiency, outcomes, or ROI (when appropriate)
• Document upsell opportunities, conversion outcomes, and impact on client success
• Understand the range of ConnectAd’s services to build proposals, provide project estimates, and communicate how they can benefit the client

Project Management

• Lead projects from initiation through completion, ensuring deliverables are on time, within scope, and aligned with client expectations.
• Oversee delivery teams to achieve a high degree of excellence and ensure tasks are completed in a timely manner
• Develop and manage project plans, timelines, budgets, and resource allocation.
• Coordinate cross-functional teams and facilitate clear communication across stakeholders.
• Anticipate risks and proactively implement solutions to keep projects on track.
• Support a culture of accountability, collaboration, and continuous improvement.

Google Ad Grant and Multichannel Paid Campaign Management

• Develop campaign strategy and implementation based on client goals 
• Take landing page content and conceptualizing it in terms of keywords 
• Research keywords to find the most relevant ones with high search traffic 
• Optimize keyword lists into specific ad groupings 
• Write relevant ad copy for each group of keywords 
• Analyze historical keyword data to develop new iterations 
• Run A/B tests to analyze ad text performance in order to maximize effectiveness
• Optimize campaigns utilizing advanced features available on each platform

Google Analytics & Google Tag Manager Setup

• Set up installations of Google Analytics on client websites 
• Set up Google Tag Manager to facilitate the tracking of certain actions
• Set up integrations between Google Analytics, Google Tag Manager and Google Ads
• Create and/or modify conversion goals

Landing Page Builds

• Develop a landing page strategy consistent with the Google Ads campaign strategy 
• Create landing pages and relevant variations based on the overall strategy 
• Set up A/B tests to optimize the landing pages for performance

SEO

• Conduct keyword research to identify relevant terms and opportunities that align with campaign goals
• Optimize website metadata and on-page elements to improve search visibility and user engagement
• Support technical SEO audits by identifying crawl issues, broken links, and other site health improvements
• Monitor keyword rankings, organic traffic, and other performance metrics, compiling insights into regular reports

Strategic Advisory and Metrics Reporting

• Prepare tailored reports that facilitate conversation and knowledge sharing
• Lead client reporting meetings, using the time to communicate data-driven insights and strategic recommendations
• Educate the client on digital marketing processes and opportunities
• Make recommendations on how to increase the impact of the client’s digital marketing outcomes through marketing with additional verticals

Team Growth and Learning – (15%)

• Attend regular team trainings and demo days to stay current on digital marketing trends and best practices to adapt to evolving tools, platforms, and ad policy updates
• Facilitate onboarding for new team members, providing training and fostering a culture of collaboration
• Guide junior team members on new verticals and client management
• Contribute to process improvements including managing Wiki articles with new ad platform updates
• Collaborate with team leadership to develop new trainings

Qualifications

Need-To-Have

• 3-5 years of experience in performance marketing, including Paid Media, SEO, CRO, and funnel strategy
• 1+ year of project management experience or equivalent
• Ability to translate technical insights into actionable client recommendations
• Advanced budget and project management skills, confidently overseeing complex, multi-channel marketing budgets to ensure ROI and efficiency
• High commitment to exceptional customer service and trust-based relationship building
• Excellent speaking and presentation skills
• Great work ethic, intrinsic motivation, and the ability to work independently
• Utilize strong problem solving, organizational and interpersonal skills
• Problem-solver with ability to think quickly and act fast in a client environment
• Great work ethic, intrinsic motivation, and the ability to work independently and within a team environment
• Experience or desire to work with nonprofits

Desirable

• Experience working in an agency environment
• Proven track record of upselling and driving growth through strategic client partnerships
• Adept at learning quickly and enjoys tinkering with technology
• Experience with CRM software like ActiveCampaign or Salesforce

Why You Should Apply

• To make a positive difference by doing meaningful work in helping nonprofits. The work you do can help those experiencing hardship find relief, affect social change, educate youth, promote culture, and more
• To gain experience in the fast-growing and in-demand industry of digital marketing
• To work in a flexible, entrepreneurial environment where you can take ownership, make an impact and help shape the future of ConnectAd
• To collaborate with nonprofits of all kinds, such as social justice, youth development, health, arts, culture, animal, and environment

Compensation

$60,000/year or commensurate with experience, plus company bonus.

Perks

• Flexible work week that allows you to work where you’re most productive: from home or in our downtown Toronto office, with periodic team summits that bring us together for connection and collaboration
• Extended vacation policy where all team members start at 3 weeks vacation in their first year and scales up to 5 weeks in their third year
• Comprehensive Group Benefits Package with coverage across dental, vision, prescription drugs, extended health care (including mental health services), long term disability, and travel
• A Wellness Credit for you to use on gym memberships, fitness classes, and more
• Company-sponsored quarterly team outings to relax and unwind

Next Steps

To apply, submit your resume and cover at careers.connectad.ca – Please include the word “cookie” somewhere in your cover letter.

Please note that we interview candidates as applications come in and are hiring on a rolling basis.