Digital Marketing Analyst

Position Overview

We are currently looking for a Digital Marketing Analyst to join our tight-knit team. Under the direction of a Senior Account Manager, you will work on a variety of nonprofit accounts, where you can help make a difference to meaningful causes.

While our main office is in Toronto, candidates can be located anywhere in Canada.

Key Responsibilities

Campaign Creation

• Developing paid media campaigns (mainly using Google Ads but also paid Social Media) based on client goals and objectives
• Performing research to find the most relevant audience targeting with high search traffic
• Writing engaging ad text
• Writing content and designing landing pages that maximize for conversion rates

Campaign Optimization

• Analyzing historical data to determine the best optimizations to improve performance
• Running A/B tests to maximize performance

Analytics & Reporting

• Setting up Google Analytics accounts and analyzing the data to generate deeper insights
• Setting up Google Tag Manager tags that enable more complex tracking capabilities
• Generating reports summarizing campaign performance

Special Projects

• Depending on the need and the Analyst’s skill sets and interest, assisting with tasks in other digital marketing areas like SEO, web design, visual design, organic social media, and email marketing

Qualifications

Need-To-Have

• Excellent command of written English to interpret a diverse range of content 
• Acute attention to detail and ability to manage large sets of data (please mention the keyword “cookie” at the end of your cover letter)
• Strong analytical skills to make optimization decisions based on reported metrics
• Proven work ethic and the ability to work independently
• Exceptional oral communication skills
• Demonstrated willingness to take initiative
• Adept at learning quickly and love for tinkering with technology
• Experience or desire to work with nonprofits

Nice-To-Have

• Experience with Excel, Google Ads, Google Analytics, Google Ads Editor, and/or HTML/CSS
• Client-facing or customer-service experience

Salary

This is an entry-level position with a salary range between $38,000 – $43,500.

Why You Should Apply

• To make a positive difference by doing meaningful work in helping nonprofits. The work you do can help abuse victims find relief, affect social change, educate youth, promote culture, and more
• To gain experience in the fast-growing and in-demand industry of internet marketing
• To work in a flexible, entrepreneurial environment where you can take ownership, make an impact and help shape the future of ConnectAd
• To collaborate with nonprofits of all kinds, such as social justice, youth development, health, arts, culture, animal, and environment

Perks

• Work remotely anywhere in Canada! Our physical headquarters are located in downtown Toronto at the Centre of Social Innovation for anyone who doesn’t use a home office
• Extended vacation policy where all team members start at 3-weeks vacation in their first year and scales up to 5-weeks in their third year
• A Health Spending Account that can be used to subsidize dental, vision, or prescription drugs
• A Wellness Credit for you to use on gym memberships, fitness classes, and more
• Our Learning Incentive Program for you to use on workshops, book purchases, or professional development
• Company-sponsored quarterly team outings to relax and unwind