Digital Marketing Account Manager
Location
Canada
Office
Toronto / Remote
Closing Date
Ongoing
Position Overview
We are currently looking for a Digital Marketing Account Manager to join our tight-knit team. Under the direction of a Senior Account Manager, you will work on a variety of nonprofit accounts, where you can help make a difference to meaningful causes.
While our main office is in Toronto, candidates can be located anywhere in Canada.
Key Responsibilities
Client Management:
- Interfacing with clients to report on performance, determine their digital marketing strategy, discuss future opportunities, and address any questions or concerns they have
Google Ads Campaign Building:
- Developing Google Ad campaigns based on client goals and objectives
- Performing keyword research to find the most relevant keywords with high search traffic
- Writing engaging ad text
Google Ads Campaign Optimization:
- Analyzing historical data to determine the best optimizations to improve performance
- Running A/B tests to maximize ad text performance
Post-Click Optimization:
- Writing content and designing landing pages that maximize for conversion rates
Google Analytics / Google Tag Manager:
- Setting up Google Analytics accounts and analyzing the data to generate deeper insights
- Setting up Google Tag Manager tags that enable more complex tracking capabilities
Other Digital Marketing:
- Working on projects in other areas of digital marketing according to your interests and skill set.
Qualifications
Need-To-Have
- Practical experience with Google Ads and Google Analytics
- Client-facing or customer-service experience
- Excellent command of written English to interpret a diverse range of content
- Acute attention to detail and ability to manage large sets of data (please mention the keyword “cookie” somewhere in your cover letter)
- Strong analytical skills to make optimization decisions based on reported metrics
- Proven work ethic and the ability to work independently
- Exceptional oral communication skills
- Demonstrated willingness to take initiative
- Adept at learning quickly and love for tinkering with technology
- Experience or desire to work with nonprofits
Nice-To-Have
- Experience with Excel, Google Ads Editor, Google Ad Grants, and/or HTML/CSS
- Experience in other digital marketing verticals including, but not limited to: social media, SEO, web design, and email marketing
Salary
A salary range between $45,000 – $55,000 based on experience.
Why You Should Apply
- To make a positive difference by doing meaningful work in helping nonprofits. The work you do can help abuse victims find relief, affect social change, educate youth, promote culture, and more
- To gain experience in the fast-growing and in-demand industry of internet marketing
- To work in a flexible, entrepreneurial environment where you can take ownership, make an impact and help shape the future of ConnectAd
- To collaborate with nonprofits of all kinds, such as social justice, youth development, health, arts, culture, animal, and environment
Perks
- Flexible work weeks that blend working remotely from home with being in our office (post-COVID)
- Extended vacation policy where all team members start at 3-weeks vacation in their first year and scales up to 5-weeks in their third year
- A Health Spending Account that can be used to subsidize dental, vision, or prescription drugs
- A Wellness Credit for you to use on gym memberships, fitness classes, and more
- Our Learning Incentive Program for you to use on workshops, book purchases, or professional development
- Company-sponsored quarterly team outings to relax and unwind
Next Steps
Please note that we interview candidates as applications come in and are hiring on a rolling basis.