Digital Marketing Account Manager

Position Overview

We are currently looking for a Digital Marketing Account Manager to join our tight-knit team. Under the direction of a Senior Account Manager, you will work on a variety of nonprofit accounts, where you can help make a difference to meaningful causes.

While our main office is in Toronto, candidates can be located anywhere in Canada.

Key Responsibilities

Client Management:

• Interfacing with clients to report on performance, determine their digital marketing strategy, discuss future opportunities, and address any questions or concerns they have

Google Ads Campaign Building:

• Developing Google Ad campaigns based on client goals and objectives
• Performing keyword research to find the most relevant keywords with high search traffic
• Writing engaging ad text

Google Ads Campaign Optimization:

• Analyzing historical data to determine the best optimizations to improve performance
• Running A/B tests to maximize ad text performance

Post-Click Optimization:

• Writing content and designing landing pages that maximize for conversion rates

Google Analytics / Google Tag Manager:

• Setting up Google Analytics accounts and analyzing the data to generate deeper insights
• Setting up Google Tag Manager tags that enable more complex tracking capabilities

Other Digital Marketing:

• Working on projects in other areas of digital marketing according to your interests and skill set.

Qualifications

Need-To-Have

• Practical experience with Google Ads and Google Analytics 
• Client-facing or customer-service experience
• Excellent command of written English to interpret a diverse range of content 
• Acute attention to detail and ability to manage large sets of data (please mention the keyword “cookie” somewhere in your cover letter)
• Strong analytical skills to make optimization decisions based on reported metrics
• Proven work ethic and the ability to work independently
• Exceptional oral communication skills
• Demonstrated willingness to take initiative
• Adept at learning quickly and love for tinkering with technology
• Experience or desire to work with nonprofits

Nice-To-Have

• Experience with Excel, Google Ads Editor, Google Ad Grants, and/or HTML/CSS
• Experience in other digital marketing verticals including, but not limited to: social media, SEO, web design, and email marketing

Salary

A salary range between $45,000 – $55,000 based on experience.

Why You Should Apply

• To make a positive difference by doing meaningful work in helping nonprofits. The work you do can help abuse victims find relief, affect social change, educate youth, promote culture, and more
• To gain experience in the fast-growing and in-demand industry of internet marketing
• To work in a flexible, entrepreneurial environment where you can take ownership, make an impact and help shape the future of ConnectAd
• To collaborate with nonprofits of all kinds, such as social justice, youth development, health, arts, culture, animal, and environment

Perks

• Flexible work weeks that blend working remotely from home with being in our office (post-COVID)
• Extended vacation policy where all team members start at 3-weeks vacation in their first year and scales up to 5-weeks in their third year
• A Health Spending Account that can be used to subsidize dental, vision, or prescription drugs
• A Wellness Credit for you to use on gym memberships, fitness classes, and more
• Our Learning Incentive Program for you to use on workshops, book purchases, or professional development
• Company-sponsored quarterly team outings to relax and unwind

Next Steps

Please note that we interview candidates as applications come in and are hiring on a rolling basis.