Professional Google Grants Management

What’s Included In Our Google Grants Management Service

Google Grants Application

Making mistakes in your Google Grants application can create complications that turn a one-week process into months. Don’t take any risks. Let us apply for you to make sure it goes smoothly. We guarantee to get you the grant or 100% of your money back.

Strategy For Success

Like anything, the Google Grant has its strengths and weaknesses. We take your topic knowledge and combine it with our Google Grants expertise to create an effective roadmap for how to solve your nonprofit’s marketing challenges.

In-Depth Keyword Research

Finding the right keywords that reach your correct audience and has a lot of traffic is both a science and an art. It’s also traditionally the most time-consuming part of the process. We do it all for you.

Ad Group Organization

Often a task that is under-appreciated and under-utilized, properly structured ad groups will enhance the performance and growth of your keywords. We create very specific ad groups for your campaigns that do this.

Effective Ad Text Writing

Your ad text plays an enormously important role, since it’s the only thing that your audience sees. We write ads based on years of best-practice and are always experimenting with ways to make them even better.

Landing Page Optimization / Creation

Your landing page is critical to seeing success beyond just website traffic from Google Grants. Depending on your service package, we’ll either provide you with advice on how to improve you landing pages or build them for you.

Monthly Performance Reporting

Strong communication is a cornerstone of our customer service. Every nonprofit has a dedicated account manager to keep you up-to-date with what we’re doing, and typically we meet each month to go over the results.

Google Analytics Setup

Google Analytics is so powerful because it links with your Google Grant and can tell you, down to the exact keyword, what is driving success. Properly setting up your Analytics is necessary to take advantage of this feature, and we’ll help you do it.

Regular Account Optimization

Marketing is all about experimentation, and with our regular account optimization, we’ll continually improve your campaigns in order to drive results. Active management is also a mandatory component for staying in the grant program. We guarantee we’ll fulfill this requirement.

Why Work With ConnectAd?

Let Us Do All The Hard Work

It takes a regular time commitment to use the grant properly. With ConnectAd, you tell us what you want to achieve, and our experts do all the heavy lifting so you can focus on your own tasks.

Get Better Results

On average, nonprofits that work with us use 20 times more of the grant each month. Our focus on proper Google Analytics tracking and landing page optimization also drive real results.

Skip The Learning Curve

Learning how to manage Google Ad Campaigns can take months of study. We’re certified in Google Advertising and have thousands of hours of experience doing it.

Gain Long-Lasting Benefit

If you don’t actively manage your grant or don’t use it properly, it can get suspended. We make sure you keep getting the $10,000 every month. We’ve never lost one.

Customizable Plans

Choose exactly what kind of digital marketing support you need with our flexible service plans. Needs change all the time. We're here to adapt with you so you're always using your resources efficiently.

We Treat You Right

We’re committed to providing you a high-level of customer service. We report to you every month, will respond to every email within 24-hours, and take the time to update you on what we’re doing.

What Our Nonprofit Partners Have To Say About Us

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $599 Setup Fee May Apply

ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:

1. Able to access an approved Google for Nonprofits account 

2. Nonprofit status is verified by Goodstack

3. No compliance or eligibility issues preventing activation of the Google Ad Grant

If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.

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