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Google Analytics Service

Google Analytics is a powerful tool that allows you to sort visitors on your website by applying filters to view data such as how they landed on your page, and even which browser they’re using.

Analytics also provides you with insights into how users find your website and allows you to track and assign value to actions that are beneficial to your organization, like donating, downloading a .pdf, and so much more. Google Analytics makes it easy to track return on investment for your digital marketing efforts.

New Installations

Don’t have Google Analytics set up on your website? We can get you up and running.

Enhancements

Want to access more advanced levels of data, like e-commerce or cross-domain tracking? We can enhance your Analytics so you get the most out of it.

Setup & Repair

Seeing errors in the data being reported inside Analytics? We can fix your installation so you can trust your data.

About ConnectAd

Years Helping Nonprofits
0
Nonprofits Served
0 +
In Managed Ad Budget
$ 0 M+
Billion Ad Views
0

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $599 Setup Fee May Apply

ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:

1. Able to access an approved Google for Nonprofits account 

2. Nonprofit status is verified by Goodstack

3. No compliance or eligibility issues preventing activation of the Google Ad Grant

If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.

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