Read our articles about digital marketing for nonprofits, with a focus on Google Ad Grant content.
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A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.
Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.
Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.
Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.
Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.
As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.
ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:
1. Able to access an approved Google for Nonprofits accountÂ
2. Nonprofit status is verified by Goodstack
3. No compliance or eligibility issues preventing activation of the Google Ad Grant
If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.
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