The Epilepsy Foundation of Greater Chicago is an Illinois-based nonprofit organization that serves 43 counties, offering counseling, advocacy, and educational services to people with epilepsy, their families, and the communities in which they live. The foundation has a used goods donation program where they schedule donation pick-ups and drop-offs within the Chicago area.

The Epilepsy Foundation of Greater Chicago came to ConnectAd to grow the impact of their core programs by receiving more donated used goods that could be sold in their thrift store.

1. Keyword Research: We first pinpointed high-volume search terms related to used good donations and donation pickup services, and curated a list of relevant keywords from there.
2. Building Ads: Our next step was to create ads that would be as relevant as possible to users’ searches. We did this by tailoring headlines and descriptions to a list of geo-targeted zip codes and their corresponding donation pickup schedules. For example, if a donation truck operated in a specific area only on Wednesdays, a user in that area searching for ‘donation pickup’ would see a headline for “Free Pickups This Wednesday.” By tailoring ad text to geo-targeted audiences based on the day of the week, traffic and click-through-rates increased.
3. Landing Page Creation: We designed a landing page for the campaign that highlighted the convenience of Epilepsy Chicago’s donation pickup service with clear calls-to-action. We made sure that users could quickly and easily see what kinds of donations were accepted, use a finder feature to locate the closest drop off points, and view the pickup schedule. Check out a demo of the landing page here.