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Discover how nonprofits found success with ConnectAd

Nonprofit Success Stories

Nonprofits work tirelessly for their causes and ConnectAd is there to help nonprofits like yours grow their impact. Here are some of their stories:

Google Ad Grants

The Brady Campaign

The Google Ads strategy that increased online engagement for one of America’s oldest organizations fighting gun violence.

Giant Sequoias in early morning light

Save The Redwoods

The Google Ads strategy that led to incredible growth in their email list.

Depositphotos_147846859_xl-2015

The Epilepsy Foundation of Greater Chicago

The Google Ads strategy that boosted goods donations by 56%.

Volunteer Toronto

The Google Ads strategy that generated nearly 500 new leads every month for Toronto’s largest volunteer center.

Paid Google Ads

A hand holding four credit cards.

Credit Canada Debt Solution

The Google Ads strategy that used the Google Ad Grant and Paid Ads to reach a positive return on investment.

A researcher working in a lab

BC Cancer Foundation

The Google Ads strategy that generated over 970 individual donations during the holidays.

Talk to a Google Ad Grants expert

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $599 Setup Fee May Apply

ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:

1. Able to access an approved Google for Nonprofits account 

2. Nonprofit status is verified by Goodstack

3. No compliance or eligibility issues preventing activation of the Google Ad Grant

If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.

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How To Secure The Google Ad Grant

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