Giant Sequoias in early morning light

The Google Ads strategy that helped build up their email list for future engagement.

Save The Redwoods League

About The Nonprofit

Save the Redwoods League protects and restores redwood forests and connects people with their peace and beauty so these wonders of the natural world flourish.

What Their Goals Were

Save the Redwoods League hoped to generate more email leads from people interested in the redwood forests by asking users to sign up for a free travel guide. Through the email list, Save the Redwoods League would be able to keep their audience up to date about their efforts and fundraise to support their mission.

“In addition to their level of expertise and knowledge, the team is truly a joy to work with!”

Regan Ranoa
Save the Redwoods League

Our Custom Google Ad Grant Strategy

Keyword Research

Our goal was to identify popular terms and phrases that users were searching for on Google and turn them into a comprehensive list of keywords to target with our ads. We started by gathering fact-based keywords, including the names of different redwood species. To capture the target audience for the organization’s free travel guides, we also chose keywords related to visiting the California redwoods.

Ad Creation

Our next step was to build out a well-organized campaign. Using our keyword research findings, we crafted ads with highly relevant headlines and bold calls-to-action that would target what real users were searching for. Concise, punchy descriptions gave context about the redwood forests while also promoting the organization’s free travel guide. As a result, many of our ads ranked ahead of organic results and brought in hundreds of email leads each month.

Our Results

On average, we were generating 400+ emails per month directly from the Google Grant ads. This didn’t include traffic that came via an ad and could have returned later to download the guide.
With a specialized Google Ads strategy, Save The Redwoods was able to grow their email list with relevant users that they can develop into supporters in the future.

Talk to a Google Ad Grants expert

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $499 Setup Fee May Apply

Before you apply for the Google Ad Grant, nonprofits require:

  1. Access to an approved Techsoup account
  2. Access to an approved Google for Nonprofits account
If you have both of the above, we will waive the $499 setup fee and complete the rest of the Google Ad Grants application process on your behalf. If you already have the Google Grant but lost administrative access or has been deactivated, we will apply this fee toward helping you getting your account back and reactivated.

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