About The Nonprofit
Save the Redwoods League protects and restores redwood forests and connects people with their peace and beauty so these wonders of the natural world flourish.
What Their Goals Were
Save the Redwoods League hoped to generate more email leads from people interested in the redwood forests by asking users to sign up for a free travel guide. Through the email list, Save the Redwoods League would be able to keep their audience up to date about their efforts and fundraise to support their mission.
“In addition to their level of expertise and knowledge, the team is truly a joy to work with!”
Save the Redwoods League
Our Custom Strategy
Our goal was to identify popular terms and phrases that users were searching for on Google and turn them into a comprehensive list of keywords to target with our ads. We started by gathering fact-based keywords, including the names of different redwood species. To capture the target audience for the organization’s free travel guides, we also chose keywords related to visiting the California redwoods.
Our next step was to build out a well-organized campaign. Using our keyword research findings, we crafted ads with highly relevant headlines and bold calls-to-action that would target what real users were searching for. Concise, punchy descriptions gave context about the redwood forests while also promoting the organization’s free travel guide. As a result, many of our ads ranked ahead of organic results and brought in hundreds of email leads each month.