The Epilepsy Foundation of Greater Chicago
The Epilepsy Foundation of Greater Chicago is an Illinois not-for-profit organization serving 43 counties, offering counseling, advocacy and educational services to people with epilepsy, their families, and the communities in which they live. The foundation has a used goods donation program where they schedule donation pick-ups and drop-offs within the Chicago area.
The Epilepsy Foundation of Greater Chicago came to ConnectAd to increase the impact of their core programs by receiving more donated used goods that can be sold in their thrift store.
“The Epilepsy Foundation of Greater Chicago has greatly benefited from partnering with Simon Choy at ConnectAd to professionally manage our Google AdWords campaign. Simon and ConnectAd provide the expertise and knowledge to manage this part of our business so that we can focus more extensively on our mission. The results have been impressive.”
Former Executive Director of The Epilepsy Foundation of Greater Chicago
Overall, we saw a 56% increase in directly scheduled donation pickups. This didn’t include people who returned later to schedule a pickup, or went in person to drop-off their donation. Donation conversion rates also rose from 0.98% to 5.21%.
Since teaming up with Epilepsy Foundation of Greater Chicago’s in 2017, their website has seen a 79.17% increase in new visitors.
Growing the Epilepsy Foundation of Greater Chicago’s goods donations had a huge impact on their organization, since the proceeds from selling the goods in their thrift store funded much needed programs.