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Tag: website metrics

Google Search Console: Your SEO Best Friend

Google Search Console is an invaluable and 100% free SEO tool that nonprofits can employ to understand how their websites appear organically on Google. The free tool offers a host of useful data and insights. Through Google Search Console, you can learn which keywords are driving users to your webpages, and see how your website […]

10 Website Metrics Every Nonprofit Should Monitor

In the digital age, a nonprofit’s website is more than just an online presence—it’s where your brand lives online. It’s where supporters go to learn about your mission and your programs. For that reason, it means that your nonprofit website is one of your most important tools to engage visitors and drive organizational support. To […]

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $599 Setup Fee May Apply

ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:

1. Able to access an approved Google for Nonprofits account 

2. Nonprofit status is verified by Goodstack

3. No compliance or eligibility issues preventing activation of the Google Ad Grant

If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.

Get Our FREE Guide On
How To Secure The Google Ad Grant

Our experts have a 100% success rate. Follow our step-by-step guide.