Quantitative Marketing for Nonprofits
Nonprofits work hard to help people and make the world a better place. But to do that, they need to reach the right people and get support from donors, volunteers, and the community. One way to do that better is by using quantitative marketing, or “quant marketing” for short. This means using numbers and data […]
Building on Generosity: Strategies for Securing a Second Donation
Engaging supporters who have recently made donations can effectively lead to a second gift and increased long-term support. The timing of this can be approached thoughtfully so that your nonprofit can express genuine appreciation without making the donor feel pressured. Here’s are some strategies to encourage a second donation while keeping the tone sincere and […]
3 Tips For Online Fundraising Success Right From The Start
Online fundraising has become the best and most popular way for charities to acquire new donors and increase funding. Sure it doesn’t make up the majority of fundraising for many groups as of yet, but it’s a channel that is growing rapidly and shouldn’t be ignored nor neglected. If your charity doesn’t have any online […]
3 Ways To Bounce Back From Months Of Decreased Online Fundraising
Your charitable organization may be in an online fundraising boom right now, but sooner or later donations may level off or slow down. You and your charity should be well prepared to deal with these scenarios. This week, we will be discussing three ways your charity can minimize the impact of slower months of online […]
5 Ways to Use Google Grants To Help Your Charity
Whether you’re just finding out about Google Grants or considering applying for one, knowing how it can be used to benefit your charity can help you make that decision. Even if you have a Google Grant already, these five ways of using it can provide you with some direction, improve your ad spend, and increase […]
6 Reasons Why Charities Should Get Google Grants
Google Grants is an amazing program that gives eligible charities up to $10,000 per month in free online advertising. Here are 6 reasons why charities need to take advantage of this opportunity and get a Google Grant. 1. You Can Get A Huge Marketing Budget For No Cost It’s no secret that one of […]
Online vs. Offline Fundraising
Many charities ask which fundraising channels should they be pooling their resources behind and focusing their efforts on. The truth of the matter? Charities need to be making good use of both online and offline fundraising channels. The conclusion made by Blackbaud in their “Multi-Channel Giving” infographic below is that if a charity succeeds in […]
