5 Ways To Create Real Benefit Using Google Grants
A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it. Now that it’s a year later, here are 5 more ways your […]
5 Ways To Manage Google Grants More Efficiently Using AdWords Editor
Last week I wrote about whether you should upgrade your Google Grants to enhanced campaigns. I mentioned that a new version of AdWords Editor, Google’s software for AdWords management, was coming out that would let you upgrade all your campaigns in just a few clicks. Well, AdWords Editor 10.0.1 is out now and in honor […]
How The Changes To Google Grants Have Impacted Nonprofits
In my last post, I analyzed the recent changes to the Google Grants program. In case you missed it, Google now allows grantees to bid up to $2 on keywords, but your ads will appear below traditional AdWords advertisers. At the time, I predicted it would negatively impact the effectiveness of the program. After […]
