Quantitative Marketing for Nonprofits
Nonprofits work hard to help people and make the world a better place. But to do that, they need to reach the right people and get support from donors, volunteers, and the community. One way to do that better is by using quantitative marketing, or “quant marketing” for short. This means using numbers and data […]
10 Website Metrics Every Nonprofit Should Monitor
In the digital age, a nonprofit’s website is more than just an online presence—it’s where your brand lives online. It’s where supporters go to learn about your mission and your programs. For that reason, it means that your nonprofit website is one of your most important tools to engage visitors and drive organizational support. To […]
Google Analytics 4 (GA4) for Nonprofits
Staying ahead of the curve when it comes to data analytics is crucial for nonprofit professionals seeking to understand their audience, measure campaign effectiveness, and drive meaningful impact. The introduction of Google Analytics 4 (GA4) brings a new era of data analysis, providing significant improvements over its predecessor, Universal Analytics (UA). In this blog post, […]
The Digital Marketing Funnel for Nonprofits
Now more than ever, it’s important to understand how people interact with your organization from a digital perspective — even more so with nonprofit organizations. Looking at digital marketing through a funnel lens will help you find out where you are experiencing real problems and which areas are deserving of some attention and resources. Before […]
Captivate and Engage: Unleashing the Potential of Display Ads for Nonprofits
In the fast-paced digital landscape, how can nonprofits capture and retain the attention of their target audience. While traditional marketing methods still have their place, the power of display advertising cannot be overlooked. In this blog post, we’ll explore the benefits of display ads for nonprofit professionals and share valuable tips to help you leverage […]
Expanding Reach and Impact for Nonprofits: Online Channels for Digital Marketing
In today’s digital age, nonprofits have access to a wide array of digital marketing channels that can significantly amplify their reach, engage their audience, and drive impactful outcomes. Leveraging these channels effectively can help nonprofit professionals maximize their marketing efforts and create a meaningful connection with their supporters. In this blog post, we’ll explore some […]
AdWords for Video for Nonprofits?! Imagining a possible future.
Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as it pertains to Google’s advertising business. Recently, AdWords for Video caught my eye when one of the ads […]
5 Ways To Create Real Benefit Using Google Grants
A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it. Now that it’s a year later, here are 5 more ways your […]
Grow Your Charity’s Social Media Using Google Grants
Google Grants is a versatile marketing tool that can help your charity in many ways, like increasing fundraising and awareness. As it turns out, your $10,000 per month can even grow your social media following. This works by bringing in relevant traffic using your Google ads and converting engaged users into followers. Here are some […]
