3 Reasons NOT to Get a Google Grant

In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant is not the right fit for a charity. Here are three reasons why Google Grants might not be right for your […]

How to Improve Google Grants Campaigns with Sitelink Extensions

Sitelink extensions are one of those easily implemented tools that every charity with a Google Grant should use. They allow you to add additional links to your ad text, and it does wonders for improving your CTR. In fact, I ran a one-month experiment testing sitelink extensions on three campaigns for three different charities and […]

What Quality Score Means for Google Grants Charities

For charities who are not finding their Google Grant useful or are frustrated with managing it, I usually hear two common complaints:   “My keywords have high search traffic estimates but are getting low clicks”   or   “Google says my keywords are below first page bid but with a $1.00 maximum bid I can’t […]

Where To Find Google Grants Help

Is your charity or nonprofit struggling to get more out of its Google Grant? Are you currently managing that grant and finding the task overwhelming? Do you find it difficult to know where to even begin when it comes to growing your grant?   Managing a Google Grant can be tricky business. Especially for those […]