How to Improve Google Grants Campaigns with Sitelink Extensions
Sitelink extensions are one of those easily implemented tools that every charity with a Google Grant should use. They allow you to add additional links to your ad text, and it does wonders for improving your CTR. In fact, I ran a one-month experiment testing sitelink extensions on three campaigns for three different charities and […]
What Quality Score Means for Google Grants Charities
For charities who are not finding their Google Grant useful or are frustrated with managing it, I usually hear two common complaints: “My keywords have high search traffic estimates but are getting low clicks” or “Google says my keywords are below first page bid but with a $1.00 maximum bid I can’t […]
