Google for Nonprofits: Providing the Tools for Change

  Google for Nonprofits offers eligible groups the opportunity to access several useful Google products that can help change the way nonprofits use the internet to achieve their goals. These online tools can help your organization find new donors, volunteers, and supporters. They can help make your work day and efforts more efficient and effective. […]

The Ongoing History of Google Grants

  My brothers and I like many kids during a long car ride liked to have our parents turn up the music on the radio. By the time we were in high school, we were jamming to 102.1 The Edge, a local Toronto rock music station. The Ongoing History of New Music with Alan Cross, […]

How The Changes To Google Grants Have Impacted Nonprofits

In my last post, I analyzed the recent changes to the Google Grants program. In case you missed it, Google now allows grantees to bid up to $2 on keywords, but your ads will appear below traditional AdWords advertisers. At the time, I predicted it would negatively impact the effectiveness of the program.   After […]

Link Roundup: The Complete Guide To The Google Ad Grant Program

Want to get up to speed on everything Google Ad Grants? Check out our link roundup for a comprehensive list of all the knowledge our team of Google Grant Certified Experts has shared on our blog about the Google Grants program.  Learn about the history of the Google Ad Grants program, from its launch in […]

3 Reasons NOT to Get a Google Grant

In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant is not the right fit for a charity. Here are three reasons why Google Grants might not be right for your […]

[INFOGRAPHIC] Formula for Effective Online Presence for Charities

Given that the evidence shows that people are online, it’s crucial for charities to connect with their audience through this channel. You do so by developing an effective online presence, a process that seems daunting but is easier to understand than you think. In fact, we break it down into a simple formula which can […]

How to Improve Google Grants Campaigns with Sitelink Extensions

Sitelink extensions are one of those easily implemented tools that every charity with a Google Grant should use. They allow you to add additional links to your ad text, and it does wonders for improving your CTR. In fact, I ran a one-month experiment testing sitelink extensions on three campaigns for three different charities and […]

Budgeting Time For Google Grants

At ConnectAd, one question we often get asked is: “how much time does getting and managing a Google Grant take?” For busy charities (i.e. every charity) it’s an important question because someone within the organization will have to be responsible for securing and maintaining a Google Grant in order for it to be successful. To […]

Should Charities Invest in SEO or SEM

When you talk about ways to increase traffic to your website, you’ll hear the terms SEO and SEM.   What is SEO? It stands for search engine optimization, and refers to the things you do to your website so that search engines rank you higher in their search results.   What is SEM? It stands […]

What Quality Score Means for Google Grants Charities

For charities who are not finding their Google Grant useful or are frustrated with managing it, I usually hear two common complaints:   “My keywords have high search traffic estimates but are getting low clicks”   or   “Google says my keywords are below first page bid but with a $1.00 maximum bid I can’t […]