A History Of The Google Ad Grants Program

History of Google Ad Grants banner

The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]

Why Landing Page Optimization Matters For Your Nonprofit

Landing page optimization matters

Landing Page Optimization is marketing’s latest buzzword, and here’s why it matters for your nonprofit: Google Ads are the beginning of the journey and not the destination. While it’s exciting to get clicks and traffic, it’s important to keep the bigger picture in mind. An optimized landing page can be the deciding factor for whether […]

How Your Website Relates to Google Grants Part II

a high-quality website

This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here.  The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund Google Search Ads. The quality of your ad campaigns is a huge […]

The Ultimate Guide to the Google Grants Dashboard

The Ultimate Guide To the Google Grants Dashboard

What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report that was previously emailed to grantees. You can find your dashboard here. The purpose of the new Google Grants Dashboard is to display an overview of account health in real […]

How Your Website Relates to Google Grants

having a quality website

Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user experience for visitors who click your ads—so for nonprofits getting ready to apply, a low-quality […]

End Of Year Giving Campaigns With Google Ad Grants

end of year giving campaigns

For nonprofits and charities across the country, the year end giving season is the most important time of year. Every year, we are approached by our clients to set up End Of Year Giving Campaigns for their Google Ad Grants accounts. Whether your organization is big or small, it’s important to be prepared for year-end […]

AdWords for Video for Nonprofits?! Imagining a possible future.

  Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as it pertains to Google’s advertising business. Recently, AdWords for Video caught my eye when one of the ads […]

5 Ways To Create Real Benefit Using Google Grants

A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it.   Now that it’s a year later, here are 5 more ways […]

Grow Your Charity’s Social Media Using Google Grants

Google Grants is a versatile marketing tool that can help your charity in many ways, like increasing fundraising and awareness. As it turns out, your $10,000 per month can even grow your social media following.   This works by bringing in relevant traffic using your Google ads and converting engaged users into followers. Here are […]

5 Ways To Manage Google Grants More Efficiently Using AdWords Editor

Last week I wrote about whether you should upgrade your Google Grants to enhanced campaigns. I mentioned that a new version of AdWords Editor, Google’s software for AdWords management, was coming out that would let you upgrade all your campaigns in just a few clicks. Well, AdWords Editor 10.0.1 is out now and in honor […]