8 Tips To Boost Your End Of Year Giving Campaigns
For many nonprofits and charities across the world, end of year giving is the most important fundraising appeal of the year. But the 2020 giving season isn’t business as usual. As more campaigns go virtual and your nonprofit adapts to the new normal, the Google Ad Grant and other digital marketing channels will be more crucial […]
A History Of The Google Ad Grants Program
The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]
How To Optimize Nonprofit Landing Pages for More Conversions
Landing Page Optimization is marketing’s latest buzzword, and here’s why it matters for your nonprofit: Ad campaigns, Google Grant or otherwise, are the beginning of the journey and not the destination. While it’s exciting to get clicks and traffic, it’s important to keep the bigger picture in mind. An optimized landing page can be the […]
How Your Website Relates to Google Grants Part II
This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here. The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund Google Search Ads. The quality of your ad campaigns is a huge […]
The Ultimate Guide to the Google Grants Dashboard
What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report that was previously emailed to grantees. You can find your dashboard here. The purpose of the new Google Grants Dashboard is to display an overview of account health in real […]
How Your Website Relates to Google Grants
Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user experience for visitors who click your ads—so for nonprofits getting ready to apply, a low-quality […]
Google for Nonprofits Launched In Canada
Attention Canadian Charities and Nonprofits Great news everyone! Starting June 9, 2014, Google for Nonprofits is now available in Canada!! If you are not already aware, this suite of FREE Google tools and products can help charities and nonprofits better use the internet to achieve their missions. The Google for Nonprofits program includes Google Apps […]
AdWords for Video for Nonprofits?! Imagining a possible future.
Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as it pertains to Google’s advertising business. Recently, AdWords for Video caught my eye when one of the ads […]
5 Ways To Create Real Benefit Using Google Grants
A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it. Now that it’s a year later, here are 5 more ways your […]
Grow Your Charity’s Social Media Using Google Grants
Google Grants is a versatile marketing tool that can help your charity in many ways, like increasing fundraising and awareness. As it turns out, your $10,000 per month can even grow your social media following. This works by bringing in relevant traffic using your Google ads and converting engaged users into followers. Here are some […]
