8 Tips To Boost Your End Of Year Giving Campaigns
For many nonprofits and charities across the world, end of year giving is the most important fundraising appeal of the year. But the 2020 giving season isn’t business as usual. As more campaigns go virtual and your nonprofit adapts to the new normal, the Google Ad Grant and other digital marketing channels will be more crucial […]
Google Ad Grants Vs. Paid Google Ads: Can I Use Both?
So you’ve got a Google Ad Grants account and it’s successfully driving traffic to your site. Can you use a Google Ad Grant and Paid Google Ads at the same time? What is the difference between a Grant Account and Paid Account, anyway? In this post, you’ll learn about the different opportunities that lie within […]
Marketing Strategies To Complement Your Nonprofit’s Google Ads
This is a guest post by Wild Apricot, a trusted partner of ConnectAd. It’s easy for nonprofit marketing professionals to think that if they had giant budgets, all their problems would be solved. That’s what Tricia first thought when she received a Google Ad Grant worth ten thousand dollars a month. A few months into […]
A History Of The Google Ad Grants Program
The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]
How To Optimize Nonprofit Landing Pages for More Conversions
Landing Page Optimization is marketing’s latest buzzword, and here’s why it matters for your nonprofit: Ad campaigns, Google Grant or otherwise, are the beginning of the journey and not the destination. While it’s exciting to get clicks and traffic, it’s important to keep the bigger picture in mind. An optimized landing page can be the […]
How Your Website Relates to Google Grants Part II
This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here. The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund Google Search Ads. The quality of your ad campaigns is a huge […]
The Ultimate Guide to the Google Grants Dashboard
What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report that was previously emailed to grantees. You can find your dashboard here. The purpose of the new Google Grants Dashboard is to display an overview of account health in real […]
How Your Website Relates to Google Grants
Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user experience for visitors who click your ads—so for nonprofits getting ready to apply, a low-quality […]
The 4 Most Common Google Ad Disapprovals & How To Fix Them
With Google Grant Policies in place, it can feel like walking on eggshells waiting for something to go wrong in your Google Ad Grant account. We know how incredibly frustrating it can be to plan out a campaign, write the ad text and send it in for review, only to receive a disapproval email. What […]
The Infamous 5% CTR And How You Can Achieve It
If you have a Google Ad Grant account, you might be aware of the ever-changing Google Grant Policy. While the policy is generally beneficial for Grant accounts, there is one policy in particular that stands out from the rest – the 5% CTR minimum. All Google Ad Grants accounts must maintain a 5% click-through rate […]
