Marketing Strategies To Complement Your Nonprofit’s Google Ads

This is a guest post by Wild Apricot, a trusted partner of ConnectAd. It’s easy for nonprofit marketing professionals to think that if they had giant budgets, all their problems would be solved. That’s what Tricia first thought when she received a Google Ad Grant worth ten thousand dollars a month.  A few months into […]

A History Of The Google Ad Grants Program

History of Google Ad Grants banner

The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]

Why Landing Page Optimization Matters For Your Nonprofit

Landing page optimization matters

Landing Page Optimization is marketing’s latest buzzword, and here’s why it matters for your nonprofit: Google Ads are the beginning of the journey and not the destination. While it’s exciting to get clicks and traffic, it’s important to keep the bigger picture in mind. An optimized landing page can be the deciding factor for whether […]

How Your Website Relates to Google Grants Part II

a high-quality website

This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here.  The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund Google Search Ads. The quality of your ad campaigns is a huge […]

The Ultimate Guide to the Google Grants Dashboard

The Ultimate Guide To the Google Grants Dashboard

What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report that was previously emailed to grantees. You can find your dashboard here. The purpose of the new Google Grants Dashboard is to display an overview of account health in real […]

How Your Website Relates to Google Grants

having a quality website

Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user experience for visitors who click your ads—so for nonprofits getting ready to apply, a low-quality […]

End Of Year Giving Campaigns With Google Ad Grants

end of year giving campaigns

For nonprofits and charities across the country, the year end giving season is the most important time of year. Every year, we are approached by our clients to set up End Of Year Giving Campaigns for their Google Ad Grants accounts. Whether your organization is big or small, it’s important to be prepared for year-end […]

The 4 Most Common Google Ad Disapprovals & How To Fix Them

Fixing the 4 most common ad disapprovals

With the Google Grant Policies in place, it can feel like walking on eggshells waiting for something to go wrong in a new Ads campaign. We know how incredibly frustrating it can be to plan out a campaign, write the ad text and send it in for review, only to receive a disapproval email. What went […]

The Infamous 5% CTR And How You Can Achieve It

If you have a Google Grants account, you might be aware of the ever-changing Google Grant Policy. While the policy is generally beneficial for Grant accounts, there is one policy in particular that stands out from the rest – the 5% CTR minimum. All Google Ad Grants accounts must maintain a 5% click-through rate (CTR) […]