YouTube Nonprofit Program: Storytelling through Videos

Tools to help you share your charity’s story online.     Every charity has a compelling story. A story that pulls on the heart strings. A story that garners public attention. A story that galvanizes people to take action. However, there’s always a problem with getting the word out and sharing this story with the […]

Growing Your Charity Through Conversion Goals

Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you consider a visitor making a donation a valuable action, you would define a donation as a conversion. The more you can “convert” […]

Should Charities Invest in SEO or SEM

When you talk about ways to increase traffic to your website, you’ll hear the terms SEO and SEM.   What is SEO? It stands for search engine optimization, and refers to the things you do to your website so that search engines rank you higher in their search results.   What is SEM? It stands […]

5 Ways to Use Google Grants To Help Your Charity

Whether you’re just finding out about Google Grants or considering applying for one, knowing how it can be used to benefit your charity can help you make that decision. Even if you have a Google Grant already, these five ways of using it can provide you with some direction, improve your ad spend, and increase […]

6 Reasons Why Charities Should Get Google Grants

Google Grants is an amazing program that gives eligible charities up to $10,000 per month in free online advertising. Here are 6 reasons why charities need to take advantage of this opportunity and get a Google Grant.   1. You Can Get A Huge Marketing Budget For No Cost It’s no secret that one of […]

Online vs. Offline Fundraising

Many charities ask which fundraising channels should they be pooling their resources behind and focusing their efforts on. The truth of the matter? Charities need to be making good use of both online and offline fundraising channels. The conclusion made by Blackbaud in their “Multi-Channel Giving” infographic below is that if a charity succeeds in […]