The Digital Marketing Funnel for Nonprofits
Now more than ever, it’s important to understand how people interact with your organization from a digital perspective — even more so with nonprofit organizations. Looking at digital marketing through a funnel lens will help you find out where you are experiencing real problems and which areas are deserving of some attention and resources. Before […]
8 Tips To Boost Your End Of Year Giving Campaigns
For many nonprofits and charities across the world, end of year giving is the most important fundraising appeal of the year. But the 2020 giving season isn’t business as usual. As more campaigns go virtual and your nonprofit adapts to the new normal, the Google Ad Grant and other digital marketing channels will be more crucial […]
A History Of The Google Ad Grants Program
The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]
How To Optimize Nonprofit Landing Pages for More Conversions
Landing Page Optimization is marketing’s latest buzzword, and here’s why it matters for your nonprofit: Ad campaigns, Google Grant or otherwise, are the beginning of the journey and not the destination. While it’s exciting to get clicks and traffic, it’s important to keep the bigger picture in mind. An optimized landing page can be the […]
12 Steps To An Effective Charity Blog
Blogging is an essential part of a charity’s online presence. Blogs are important for search engine optimization (SEO) because they like content that is new and unique. The more you can deliver that, the better you can rank in search engine results. Another reason is that more reputable websites are listed higher in results pages. […]
3 Reasons NOT to Get a Google Grant
In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant is not the right fit for a charity. Here are three reasons why Google Grants might not be right for your […]
Growing Your Charity Through Conversion Goals
Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you consider a visitor making a donation a valuable action, you would define a donation as a conversion. The more you can “convert” […]
[INFOGRAPHIC] Formula for Effective Online Presence for Charities
Given that the evidence shows that people are online, it’s crucial for charities to connect with their audience through this channel. You do so by developing an effective online presence, a process that seems daunting but is easier to understand than you think. In fact, we break it down into a simple formula which can […]
