A History Of The Google Ad Grants Program

History of Google Ad Grants banner

The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]

Why Landing Page Optimization Matters For Your Nonprofit

Landing page optimization matters

Landing Page Optimization is marketing’s latest buzzword, and here’s why it matters for your nonprofit: Google Ads are the beginning of the journey and not the destination. While it’s exciting to get clicks and traffic, it’s important to keep the bigger picture in mind. An optimized landing page can be the deciding factor for whether […]

End Of Year Giving Campaigns With Google Ad Grants

end of year giving campaigns

For nonprofits and charities across the country, the year end giving season is the most important time of year. Every year, we are approached by our clients to set up End Of Year Giving Campaigns for their Google Ad Grants accounts. Whether your organization is big or small, it’s important to be prepared for year-end […]

12 Steps To An Effective Charity Blog

Blogging is an essential part of a charity’s online presence. Blogs are important for search engine optimization (SEO) because they like content that is new and unique. The more you can deliver that, the better you can rank in search engine results. Another reason is that more reputable websites are listed higher in results pages. […]

3 Reasons NOT to Get a Google Grant

In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant is not the right fit for a charity. Here are three reasons why Google Grants might not be right for your […]

Growing Your Charity Through Conversion Goals

Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you consider a visitor making a donation a valuable action, you would define a donation as a conversion. The more you can “convert” […]

[INFOGRAPHIC] Formula for Effective Online Presence for Charities

Given that the evidence shows that people are online, it’s crucial for charities to connect with their audience through this channel. You do so by developing an effective online presence, a process that seems daunting but is easier to understand than you think. In fact, we break it down into a simple formula which can […]