Who knew that “social distancing” would be one of the hottest buzzwords of 2020? With the practice in full effect due to COVID-19, a whole
This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance
What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report
Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty
So you have successfully applied and have your Google Ad Grants – what could go wrong with $10,000 of free in-kind advertising on the world’s
The Google Ad Grants program is run by one of the biggest search engine giants and it’s pretty amazing! The grant offers nonprofits up to
The Google Ad Grant program is a unique opportunity for nonprofit organizations to enter the world of digital advertising without blowing the marketing budget. Any qualifying
What is Quality Score? Quality Score is Google’s metric that assesses the quality of a keyword as it relates to its relevance to the ad
Let us know some details and our team will get back to you shortly!
A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.
Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.
Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.
Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.
Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.
As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.
Before you apply for the Google Ad Grant, nonprofits require:
Our experts have a 100% success rate. Follow our step-by-step guide.
