10 Website Metrics Every Nonprofit Should Monitor
In the digital age, a nonprofit’s website is more than just an online presence—it’s where your brand lives online. It’s where supporters go to learn
Stella Tran July 15, 2024
In the digital age, a nonprofit’s website is more than just an online presence—it’s where your brand lives online. It’s where supporters go to learn
Staying ahead of the curve when it comes to data analytics is crucial for nonprofit professionals seeking to understand their audience, measure campaign effectiveness, and
In today’s digital age, email remains one of the most important and widely used marketing channels for nonprofits. Particularly when it comes to owning your
Now more than ever, it’s important to understand how people interact with your organization from a digital perspective — even more so with nonprofit organizations.
In the modern world of smartphones, tablets and computers, marketing trends are quickly shifting towards an all-digital future. It makes sense too — the online
As a nonprofit professional, you understand the importance of effective marketing strategies to drive awareness, engagement, and support for your organization’s mission. In today’s digital
In today’s increasingly digital world where businesses and nonprofits alike are trying to rise above the noise, nonprofits are faced with the challenge of standing
In the fast-paced digital landscape, how can nonprofits capture and retain the attention of their target audience. While traditional marketing methods still have their place,
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A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.
Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.
Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.
Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.
Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.
As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.
ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:
1. Able to access an approved Google for Nonprofits account
2. Nonprofit status is verified by Goodstack
3. No compliance or eligibility issues preventing activation of the Google Ad Grant
If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.
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