Several months ago while attending Toronto’s Advertising Week for a presentation by Google about the future of display advertising, it dawned on me how huge the mobile space is and how mobile technology is the direction all the big tech firms are moving in. Mobile is at the forefront of everyone’s mind. Technological advancements have made our computers more and more portable. Portable to the point that we can now single-handedly hold a device that has multiple purposes and functions. We can now make telephone calls, send text messages, take/view/send pictures and videos, surf the Internet, read and send emails, and use a variety of apps like games, the weather, the news, and more just with our smartphone. With features and capabilities like that no wonder mobile is poised for such explosive growth. Let’s take a look at some facts about the mobile space to convince you of its future importance.
Size and Growth
Mobile really is the next frontier. The world currently has about 4 billion mobile phones in use. This number will keep growing and before you know it there will be as many mobile phones in use as there are people on the planet to use them. Out of the 4 billion mobile phones in use, 1.08 billion are smartphones and 3.05 billion have SMS-capabilities. These numbers are staggering. Many people are essentially carrying around mini-computers in their pockets all day. The people of the world are connected and plugged in constantly now. Even more interesting is the forecasting for mobile internet usage versus desktop internet usage. It is believed that mobile internet usage will overtake desktop internet usage by 2014. This shows the potential of mobile for the future and that it is not just some silly tech trend.
Hopefully some of the above statistics has proven to you the importance of the mobile space and technology in the coming years. Mobile devices have spread far and wide around the world and clearly mobile internet usage continues to grow, so how will this affect the nonprofit sector and your charitable organization? How will your charity adopt mobile tech into your digital strategy?