Lights, Camera, Impact! A DIY Video Tutorial for Nonprofit Marketers

In our previous post on YouTube for nonprofits, we talked about how video content has become a powerful tool for nonprofits in the digital age. Videos can be used to convey an organization’s mission, inspire action, and connect with the target audience. Professional videos can be expensive when you’re on a limited budget, so creating a DIY video for YouTube can be a cost-effective and impactful way for nonprofits to share their stories. In this blog post, we’ll provide you with a step-by-step guide on how to create a compelling DIY video that captures attention, engages viewers, and drives meaningful impact for your nonprofit organization.

Use this step-by-step guide for your own video project. You don’t need lots of fancy equipment and a little planning ahead of time goes a long way.

  1. Define your objectives. Before diving into video production, clearly define the objectives of your DIY video. Are you looking to raise awareness, promote an event, or encourage donations? Understanding your goals will help you shape the content, messaging, and call-to-action of your video effectively.
  2. Plan your video. Effective planning is the key to a successful DIY video. Start by creating a storyboard or script that outlines the sequence of shots, dialogue, and visuals you want to include. Consider the narrative arc of your video, ensuring a clear beginning, middle, and end. Keep in mind that concise and engaging videos tend to perform better on YouTube.
  3. Gather some basic equipment. You don’t need expensive equipment to create a compelling DIY video. A smartphone with a high-quality camera and a stable tripod can serve as your primary tools. Additionally, invest in a lavalier microphone for better audio quality and ensure proper lighting by shooting in a well-lit area or using affordable LED lights.
  4. Capture engaging footage. When filming your DIY video, pay attention to the composition, lighting, and audio. Shoot in different locations relevant to your nonprofit’s mission or use vibrant visuals that showcase the impact of your work. Consider including interviews, testimonials, or behind-the-scenes footage to add authenticity and emotional resonance to your video.
  5. Edit your video. Once you have captured the footage, it’s time to edit your DIY video. There are several user-friendly video editing software options available, both free and paid. Trim unnecessary footage, add captions, incorporate music or voiceovers, and enhance the overall visual appeal of your video. Maintain a consistent tone and style that aligns with your nonprofit’s brand.
  6. Optimize for YouTube. Before uploading your video to YouTube, optimize it for better visibility and discoverability. Craft a compelling title, write a keyword-rich description, and add relevant tags to help YouTube’s algorithm understand and categorize your video. Creating a captivating thumbnail image and adding closed captions can also enhance the user experience.
  7. Promote and share! Once your DIY video is live on YouTube, it’s time to promote and share it across various channels. Embed the video on your website, share it on social media platforms, and consider reaching out to influencers or partnering with other organizations to extend your video’s reach. Engage with viewers by responding to comments and encouraging them to take action, such as subscribing to your channel or visiting your website.

Creating a DIY video for YouTube as a nonprofit professional is an empowering way to share your organization’s mission, engage your audience, and drive meaningful impact. By defining your objectives, planning your video, gathering the right equipment, capturing engaging footage, editing with finesse, optimizing for YouTube, and promoting your video, you can create a compelling visual story that resonates with viewers and propels your nonprofit’s success. So, grab your camera, unleash your creativity, and let your DIY video shine a spotlight on the incredible work your organization does. Lights, camera, impact!

Awesome! You made a video, now let’s make sure people see it

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $499 Setup Fee May Apply

Before you apply for the Google Ad Grant, nonprofits require:

  1. Access to an approved Techsoup account
  2. Access to an approved Google for Nonprofits account
If you have both of the above, we will waive the $499 setup fee and complete the rest of the Google Ad Grants application process on your behalf. If you already have the Google Grant but lost administrative access or has been deactivated, we will apply this fee toward helping you getting your account back and reactivated.

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