Google for Nonprofits: Providing the Tools for Change

Google for Nonprofits offers eligible groups the opportunity to access several useful Google products that can help change the way nonprofits use the internet to achieve their goals. These online tools can help your organization find new donors, volunteers, and supporters. They can help make your work day and efforts more efficient and effective.
Program Eligibility
Organizations interested in the Google for Nonprofits program must:
– Hold current 501(c)(3) status as designated by the IRS
– Agree to the application’s requirements for non-discrimination, donation receipt, and usage.
Organizations who are not eligible for Google for Nonprofits are:
– Governmental entities and organizations
– Hospitals and health care organizations
– Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible).
Google Apps for Nonprofit
This particular Google product will help you and your staff collaborate better than ever before. Google Apps for Nonprofit will give you the flexibility of cloud computing while helping to reduce your IT costs. The variety of applications and document types on Google Drive will give you ability to collaborate in real-time and store all of your work in the cloud. Google Apps for Nonprofit gives you 25GB for email and 5GB of Google Drive storage so that you may access your files and data securely wherever you are. If your organization has fewer than 3,000 users, you can get all these features for free. If you have more than 3,000 users, you can still get a 40% discount on Google Apps for Business. This is approximately $30/user/year. The Google Apps for Nonprofit tool is only available in the US at the moment.
Google Grants
Google Grants provides nonprofits with up to $10,000 worth of free AdWords pay-per-click search advertising every month with no fixed end date. These text-based, link ads appear at the top and right-hand side of your Google search results page. The in-kind online advertising provided by Google Grants can help search engine users better discover your nonprofit. Donors, volunteers, and supporters who use Google to search online can now be reached and engaged using your online ads. Google Grants can be used to tackle marketing problems such as raising awareness, growing online donations, and increasing volunteer registration. Besides being available in the US, Google Grants is also available in over 25 other countries.
Youtube for Nonprofits
Every nonprofit has a compelling story that needs to be shared with the world. YouTube for Nonprofits can help tell and share the story of your nonprofit using enriched videos on YouTube. This is another way for you to connect with your donors, volunteers, and supporters. Take advantage of premium features such as placing Call to Action overlays on your videos with links to specific landing pages, embedding donation buttons, customizing your YouTube channel with your nonprofit’s logo and branding, streaming live from your events, and placing commentary in your video’s annotations. Do all this for free! You can find out more by reading our blog post, YouTube Nonprofit Program: Storytelling through Videos. YouTube for Nonprofits is also available in the UK, Canada, and Australia.
Google Earth Outreach
Now here’s a tool to promote and raise awareness for your nonprofit’s cause that you may not have thought of before. Google Earth Outreach allows you to use Google Earth and Google Maps as visual guides when telling your compelling story. Of course this would appear to be more useful for international organizations, but don’t judge an atlas by its cover! Even if you are a nonprofit that only operates in a single neighborhood you will be surprised by how useful maps are once you put your imagination to it. With this tool you can create custom maps using Google Maps. You can narrate movies on Google Earth and then share it using YouTube. You can even collect data and then map it out. This tool is also available in several countries outside of the US.
Google Analytics and Google+
Google Analytics and Google+ are available for free outside of the Google for Nonprofits program, but can be useful additions to your nonprofit’s arsenal of online tools. Google Analytics can help you measure and track how visitors are finding and engaging with your website. This valuable information can help you make important changes and updates to your website and your online ad campaigns. The data and insights garnered from Google Analytics can help you prove the efficacy of your AdWords advertising and social media if anyone does come asking.
Google+ is Google’s recent addition to the social media sphere. You can connect with new contacts with the same interests using Google+. You can host video Hangouts online so that you can meet and get organized with your donors, volunteers, and supporters. You can also send out targeted messages to specific audiences using the Circles feature.
Google for Nonprofits is an amazing program that opens up many possibilities for the nonprofit community. Once March comes around, it will have been two years since Google launched the Google for Nonprofits program in the US. Thus far it has been a success in the US. The entire program still has yet to be offered in countries outside of the US. However, there are individual tools and products offered in certain countries as previously mentioned. We can only keep our fingers crossed in hopes that Google will offer the entire program overseas and continue to be a staunch supporter of the nonprofit sector’s efforts to tap into online technology.
Apply for membership to the Google for Nonprofits program today! Let us know if we can help!

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

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What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

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Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $499 Setup Fee May Apply

Before you apply for the Google Ad Grant, nonprofits require:

  1. Access to an approved Techsoup account
  2. Access to an approved Google for Nonprofits account
If you have both of the above, we will waive the $499 setup fee and complete the rest of the Google Ad Grants application process on your behalf. If you already have the Google Grant but lost administrative access or has been deactivated, we will apply this fee toward helping you getting your account back and reactivated.

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