Google for Nonprofits Launched In Canada

Attention Canadian Charities and Nonprofits

Great news everyone! Starting June 9, 2014, Google for Nonprofits is now available in Canada!! If you are not already aware, this suite of FREE Google tools and products can help charities and nonprofits better use the internet to achieve their missions. The Google for Nonprofits program includes Google Apps for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Earth Pro. Canadian Registered Charities, Canadian Federal Nonprofits, and Canadian Provincial Nonprofits are ALL eligible to apply for the program. Read more below for further details about Google for Nonprofits Canada.


Google is collaborating with TechSoup Global and TechSoup Canada to facilitate access to the Google for Nonprofits program and expedite the application process by validating Canadian charities and nonprofits using global standards and practices.

Organizations interested in the Google for Nonprofits program must:
– Have a validated account with TechSoup’s local partner. (Not currently a member of TechSoup? Register here).
– Be a Canadian Registered Charity, a Canadian Federal Nonprofit or a Canadian Provincial Nonprofit.
– Acknowledge and agree to the application’s required certification regarding nondiscrimination and donation receipt of use.

Organizations who are not eligible for Google for Nonprofits at this time are:
– Governmental entities and organizations.
– Hospitals and health care organizations.
– Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible).*

*Please see the Google for Education program instead.




Below are my single sentence summaries of each Google for Nonprofits product. If you would like to discover more about each individual product in the Google for Nonprofits suite, please see the Products for Nonprofits page.

Google Apps for Nonprofits

This product gives your nonprofit free access to cloud-based tools and applications such as GMail, Google Calendar, and Google Drive helping to improve online collaboration between your staff, reduce your organization’s IT costs, provide access to your data from anywhere, and secure all your data from potential loss and damage while still using your organization’s unique domain.

Google Ad Grants

You can use this product to reach new donors, volunteers, and supporters by promoting your nonprofit’s website at the top of Google search results pages using $10,000 worth of FREE AdWords advertising each and every month.

YouTube Nonprofit Program

All nonprofits have compelling stories to tell and now you can share yours more effectively on YouTube using a variety of tools such as Call-To-Action video overlays, annotations, and a unique custom YouTube channel with your organization’s logo and branding.

Google Earth Pro

Another way you can visualize your story and share it with your donors, volunteers, and supporters is through this product where you can create custom maps, narrate with Google Earth movie, host geospatial data online, and more.


Apply for membership to the Google for Nonprofits program today! You will not regret it. It is a guaranteed no-brainer and a win-win-win all around. Let ConnectAd know if we can help!

We'd Love To Hear From You

Let us know some details and our team will get back to you shortly!

About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $499 Setup Fee May Apply

Before you apply for the Google Ad Grant, nonprofits require:

  1. Access to an approved Techsoup account
  2. Access to an approved Google for Nonprofits account
If you have both of the above, we will waive the $499 setup fee and complete the rest of the Google Ad Grants application process on your behalf. If you already have the Google Grant but lost administrative access or has been deactivated, we will apply this fee toward helping you getting your account back and reactivated.

Get Our FREE Guide On
How To Secure The Google Ad Grant

Our experts have a 100% success rate. Follow our step-by-step guide.