Link Roundup: The Complete Guide To The Google Ad Grant Program

Want to get up to speed on everything Google Ad Grants? Check out our link roundup for a comprehensive list of all the knowledge our team of Google Grant Certified Experts has shared on our blog about the Google Grants program. 

Learn about the history of the Google Ad Grants program, from its launch in 2003 to the more complex iteration of it today. In this post, we highlight some key changes and how they’ve impacted the Google Ad Grants community.

Do you know if the grant is right for your charity or nonprofit? Any qualifying nonprofit can advertise for free on Google’s platform, but many nonprofits jumping straight in find themselves in over their heads. Make sure your nonprofit is ready for the Google Ad Grant by checking off these 5 items.

We know that securing this grant isn’t always the easiest. The first hurdle is to get your nonprofit’s grant application approved by Google. If you are struggling with a Google Ad Grant Disapproval, this article is for you.

You’ve finally qualified for the Google Grants program. What now? Take a look at our post on 10 tips for Google Ad Grant Management and ensuring your account is successful.

An important aspect of the Google Grant program is maintaining compliance with program guidelines. Check out our guide to the Google Ad Grants Dashboard, a newly-launched tool that offers transparency and guidance on how to run a high-quality Ad Grants account.

Your website is the public face of your nonprofit’s digital marketing presence, and because of this, the Google Ad Grants program takes website quality pretty seriously. Read our two-part series on best practices and website optimizations to help ensure that your site is eligible for Google Ad Grants and compliant with the grantee policy.

An optimized landing page can be the deciding factor for whether your clicks result in conversions. In this blog, you’ll learn about the concept of landing pages and the basics of landing page optimization that can get you closer to the ultimate goal of increasing your valuable conversions.

We know that, unfortunately, COVID-19 has made strategically planning for your organization’s digital marketing efforts more difficult. That’s why we’ve published a guide on running your nonprofit virtually and an overview of how some of our nonprofit clients are using the Google Ad Grant to adapt and respond to the COVID-19 crisis effectively.

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $499 Setup Fee May Apply

Before you apply for the Google Ad Grant, nonprofits require:

  1. Access to an approved Techsoup account
  2. Access to an approved Google for Nonprofits account
If you have both of the above, we will waive the $499 setup fee and complete the rest of the Google Ad Grants application process on your behalf. If you already have the Google Grant but lost administrative access or has been deactivated, we will apply this fee toward helping you getting your account back and reactivated.

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