Unlocking the Potential of Meta Pixel for Nonprofits

For nonprofits, there’s a lot to love about Meta’s Facebook and Instagram social networks. They offer a free platform to increase digital outreach, engagement, and fundraising efforts. One powerful optimization tool that can significantly boost these efforts is Meta Pixel (formerly known as Facebook Pixel). While Meta Pixel is often associated with for-profit businesses, its […]

Facebook Ads For Nonprofit Marketing Success

In the digital age, social media platforms have become powerful tools for nonprofit organizations to connect with supporters, raise awareness, and drive impact. Among the various social media platforms available, Facebook and Instagram by Meta Platforms stands out as a dynamic and versatile platform for nonprofit professionals. In this blog post, we’ll explore how Facebook […]

Lights, Camera, Impact! A DIY Video Tutorial for Nonprofit Marketers

In our previous post on YouTube for nonprofits, we talked about how video content has become a powerful tool for nonprofits in the digital age. Videos can be used to convey an organization’s mission, inspire action, and connect with the target audience. Professional videos can be expensive when you’re on a limited budget, so creating […]

Lights, Camera, Action: The Impact of YouTube Advertising for Nonprofits

In the world of digital marketing, video has emerged as a compelling and highly effective medium for engaging audiences. As a nonprofit professional, you have a powerful tool at your disposal: YouTube advertising. In this blog post, we’ll explore the benefits of YouTube advertising for nonprofits and provide valuable insights on how to harness its […]

YouTube Nonprofit Program: Storytelling through Videos

Tools to help you share your charity’s story online.     Every charity has a compelling story. A story that pulls on the heart strings. A story that garners public attention. A story that galvanizes people to take action. However, there’s always a problem with getting the word out and sharing this story with the […]

Your Nonprofit Can #Hashtag Like A Pro

Power of the hashtag on Twitter.     Back in December we wrote about How Charities Learned To Stop Worrying And Love Twitter. This blog post explained why charities should be on Twitter and how they can get started. An important feature of Twitter was touched upon: hashtags. They play a large role in how […]

We'd Love To Hear From You!

Let us know some details and we’ll get back to you soon!

About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $599 Setup Fee May Apply

ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:

1. Able to access an approved Google for Nonprofits account 

2. Nonprofit status is verified by Goodstack

3. No compliance or eligibility issues preventing activation of the Google Ad Grant

If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.

Get Our FREE Guide On
How To Secure The Google Ad Grant

Our experts have a 100% success rate. Follow our step-by-step guide.