AdWords for Video for Nonprofits?! Imagining a possible future.

  Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as it pertains to Google’s advertising business. Recently, AdWords for Video caught my eye when one of the ads […]

YouTube Nonprofit Program: Storytelling through Videos

Tools to help you share your charity’s story online.     Every charity has a compelling story. A story that pulls on the heart strings. A story that garners public attention. A story that galvanizes people to take action. However, there’s always a problem with getting the word out and sharing this story with the […]

Your Nonprofit Can #Hashtag Like A Pro

Power of the hashtag on Twitter.     Back in December we wrote about How Charities Learned To Stop Worrying And Love Twitter. This blog post explained why charities should be on Twitter and how they can get started. An important feature of Twitter was touched upon: hashtags. They play a large role in how […]

12 Steps To An Effective Charity Blog

Blogging is an essential part of a charity’s online presence. Blogs are important for search engine optimization (SEO) because they like content that is new and unique. The more you can deliver that, the better you can rank in search engine results. Another reason is that more reputable websites are listed higher in results pages. […]