How Nonprofits Are Using The Google Ad Grant To Respond & Recover From COVID-19

Over the past few months, it’s been inspiring to see the resilience & resourcefulness of nonprofits in the face of crisis. I wanted to share six ways our nonprofits have been using the Google Ad Grant with us to respond effectively to COVID – not only to recognize the amazing work they’re doing but also […]

A History Of The Google Ad Grants Program

History of Google Ad Grants banner

The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]

Why Landing Page Optimization Matters For Your Nonprofit

Landing page optimization matters

Landing Page Optimization is marketing’s latest buzzword, and here’s why it matters for your nonprofit: Google Ads are the beginning of the journey and not the destination. While it’s exciting to get clicks and traffic, it’s important to keep the bigger picture in mind. An optimized landing page can be the deciding factor for whether […]

How Your Website Relates to Google Grants Part II

a high-quality website

This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here.  The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund Google Search Ads. The quality of your ad campaigns is a huge […]

The Ultimate Guide to the Google Grants Dashboard

The Ultimate Guide To the Google Grants Dashboard

What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report that was previously emailed to grantees. You can find your dashboard here. The purpose of the new Google Grants Dashboard is to display an overview of account health in real […]

How Your Website Relates to Google Grants

having a quality website

Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user experience for visitors who click your ads—so for nonprofits getting ready to apply, a low-quality […]

End Of Year Giving Campaigns With Google Ad Grants

end of year giving campaigns

For nonprofits and charities across the country, the year end giving season is the most important time of year. Every year, we are approached by our clients to set up End Of Year Giving Campaigns for their Google Ad Grants accounts. Whether your organization is big or small, it’s important to be prepared for year-end […]

10 Things To Know About Google Ad Grant Management

Google Ad Grant Management

So you have successfully applied and have your Google Ad Grants – what could go wrong with $10,000 of free in-kind advertising on the world’s leading search platform? Learn what you need to know for effective Google Ad Grant Management. As a Google Certified team with many years of Google Ad Grant Management experience, here […]

5 Reasons For Your Google Ad Grant Disapproval

ad grant disapproval

The Google Ad Grants program is run by one of the biggest search engine giants and it’s pretty amazing! The grant offers nonprofits up to $10,000 per month in free ad spend on Google’s ad platform. We know that securing this grant isn’t always the easiest. The first hurdle is to get your nonprofit’s grant […]