Performance Max for Google Ad Grants: What Nonprofits Need to Know
If you’ve been keeping an eye on updates in Google Ad Grant accounts, you may have heard whispers about Performance Max (PMax) campaigns being made available in Google Ads Grants accounts. Performance Max campaigns reach your customers across all of Google’s ad networks—like Search, YouTube, Gmail, and more—with just one campaign. Powered by machine learning, […]
Maximizing Impact: The Power of Paid Media for Nonprofits
In today’s increasingly digital world where businesses and nonprofits alike are trying to rise above the noise, nonprofits are faced with the challenge of standing out and reaching their target audiences. Sticking with traditional marketing and fundraising efforts alone may not be enough to consistently achieve marketing goals. That’s where paid digital advertising oftentimes can […]
Captivate and Engage: Unleashing the Potential of Display Ads for Nonprofits
In the fast-paced digital landscape, how can nonprofits capture and retain the attention of their target audience. While traditional marketing methods still have their place, the power of display advertising cannot be overlooked. In this blog post, we’ll explore the benefits of display ads for nonprofit professionals and share valuable tips to help you leverage […]
8 Tips To Boost Your End Of Year Giving Campaigns
For many nonprofits and charities across the world, end of year giving is the most important fundraising appeal of the year. But the 2020 giving season isn’t business as usual. As more campaigns go virtual and your nonprofit adapts to the new normal, the Google Ad Grant and other digital marketing channels will be more crucial […]
Google Ad Grants Vs. Paid Google Ads: Can I Use Both?
So you’ve got a Google Ad Grants account and it’s successfully driving traffic to your site. Can you use a Google Ad Grant and Paid Google Ads at the same time? What is the difference between a Grant Account and Paid Account, anyway? In this post, you’ll learn about the different opportunities that lie within […]
Marketing Strategies To Complement Your Nonprofit’s Google Ads
This is a guest post by Wild Apricot, a trusted partner of ConnectAd. It’s easy for nonprofit marketing professionals to think that if they had giant budgets, all their problems would be solved. That’s what Tricia first thought when she received a Google Ad Grant worth ten thousand dollars a month. A few months into […]
How Nonprofits Are Using The Google Ad Grant To Respond & Recover From COVID-19
Over the past few months, it’s been inspiring to see the resilience & resourcefulness of nonprofits in the face of crisis. I wanted to share six ways our nonprofits have been using the Google Ad Grant with us to respond effectively to COVID – not only to recognize the amazing work they’re doing but also […]
A History Of The Google Ad Grants Program
The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]
How Your Website Relates to Google Grants Part II
This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here. The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund Google Search Ads. The quality of your ad campaigns is a huge […]
The Ultimate Guide to the Google Grants Dashboard
What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report that was previously emailed to grantees. You can find your dashboard here. The purpose of the new Google Grants Dashboard is to display an overview of account health in real […]
