8 Tips To Boost Your End Of Year Giving Campaigns
For many nonprofits and charities across the world, end of year giving is the most important fundraising appeal of the year. But the 2020 giving season isn’t business as usual. As more campaigns go virtual and your nonprofit adapts to the new normal, the Google Ad Grant and other digital marketing channels will be more crucial […]
Google Ad Grants Vs. Paid Google Ads: Can I Use Both?
So you’ve got a Google Ad Grants account and it’s successfully driving traffic to your site. Can you use a Google Ad Grant and Paid Google Ads at the same time? What is the difference between a Grant Account and Paid Account, anyway? In this post, you’ll learn about the different opportunities that lie within […]
Marketing Strategies To Complement Your Nonprofit’s Google Ads
This is a guest post by Wild Apricot, a trusted partner of ConnectAd. It’s easy for nonprofit marketing professionals to think that if they had giant budgets, all their problems would be solved. That’s what Tricia first thought when she received a Google Ad Grant worth ten thousand dollars a month. A few months into […]
How Nonprofits Are Using The Google Ad Grant To Respond & Recover From COVID-19
Over the past few months, it’s been inspiring to see the resilience & resourcefulness of nonprofits in the face of crisis. I wanted to share six ways our nonprofits have been using the Google Ad Grant with us to respond effectively to COVID – not only to recognize the amazing work they’re doing but also […]
A History Of The Google Ad Grants Program
The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]
How Your Website Relates to Google Grants Part II
This is the second installment of our two-part series on how your website can affect your Google Ad Grant. Read part one on website compliance here. The Google Ad Grant Program gives eligible nonprofits $10,000 per month in free in-kind advertising to fund Google Search Ads. The quality of your ad campaigns is a huge […]
The Ultimate Guide to the Google Grants Dashboard
What Is The Google Grants Dashboard? In December 2019, Google launched the live “Google Ad Grants Account Review Dashboard”! This replaces the monthly compliance report that was previously emailed to grantees. You can find your dashboard here. The purpose of the new Google Grants Dashboard is to display an overview of account health in real […]
How Your Website Relates to Google Grants
Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user experience for visitors who click your ads—so for nonprofits getting ready to apply, a low-quality […]
10 Things To Know About Google Ad Grant Management
So you have successfully applied and have your Google Ad Grants – what could go wrong with $10,000 of free in-kind advertising on the world’s leading search platform? Learn what you need to know for effective Google Ad Grant Management. As a Google Certified team with many years of Google Ad Grant Management experience, here […]
5 Reasons For Your Google Ad Grant Disapproval
The Google Ad Grants program is run by one of the biggest search engine giants and it’s pretty amazing! The grant offers nonprofits up to $10,000 per month in free ad spend on Google’s ad platform. We know that securing this grant isn’t always the easiest. The first hurdle is to get your nonprofit’s grant […]
