A History Of The Google Ad Grants Program

History of Google Ad Grants banner

The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]

Google for Nonprofits Launched In Canada

Attention Canadian Charities and Nonprofits Great news everyone! Starting June 9, 2014, Google for Nonprofits is now available in Canada!! If you are not already aware, this suite of FREE Google tools and products can help charities and nonprofits better use the internet to achieve their missions. The Google for Nonprofits program includes Google Apps […]

AdWords for Video for Nonprofits?! Imagining a possible future.

  Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as it pertains to Google’s advertising business. Recently, AdWords for Video caught my eye when one of the ads […]

Google for Nonprofits: Providing the Tools for Change

  Google for Nonprofits offers eligible groups the opportunity to access several useful Google products that can help change the way nonprofits use the internet to achieve their goals. These online tools can help your organization find new donors, volunteers, and supporters. They can help make your work day and efforts more efficient and effective. […]

The Ongoing History of Google Grants

My brothers and I like many kids during a long car ride liked to have our parents turn up the music on the radio. By the time we were in high school, we were jamming to 102.1 The Edge, a local Toronto rock music station. The Ongoing History of New Music with Alan Cross, a […]

YouTube Nonprofit Program: Storytelling through Videos

Tools to help you share your charity’s story online.     Every charity has a compelling story. A story that pulls on the heart strings. A story that garners public attention. A story that galvanizes people to take action. However, there’s always a problem with getting the word out and sharing this story with the […]

Your Nonprofit Can #Hashtag Like A Pro

Power of the hashtag on Twitter.     Back in December we wrote about How Charities Learned To Stop Worrying And Love Twitter. This blog post explained why charities should be on Twitter and how they can get started. An important feature of Twitter was touched upon: hashtags. They play a large role in how […]

Growing Your Charity Through Conversion Goals

Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you consider a visitor making a donation a valuable action, you would define a donation as a conversion. The more you can “convert” […]

3 Tips For Online Fundraising Success Right From The Start

Online fundraising has become the best and most popular way for charities to acquire new donors and increase funding. Sure it doesn’t make up the majority of fundraising for many groups as of yet, but it’s a channel that is growing rapidly and shouldn’t be ignored nor neglected. If your charity doesn’t have any online […]

5 Writing Tips to Boost Your Online Marketing Results

Author Karen Luttrell helps charities raise more money, find more volunteers, and fill their programs using effective communications. She also organizes the Toronto Cause to Market meetup group. Good writing can make the difference between a highly effective online marketing effort and wasted effort. Clear, concise and compelling copy is a must – whether you’re […]