10 Website Metrics Every Nonprofit Should Monitor

In the digital age, a nonprofit’s website is more than just an online presence—it’s where your brand lives online. It’s where supporters go to learn about your mission and your programs. For that reason, it means that your nonprofit website is one of your most important tools to engage visitors and drive organizational support. To […]

Google Analytics 4 (GA4) for Nonprofits

Staying ahead of the curve when it comes to data analytics is crucial for nonprofit professionals seeking to understand their audience, measure campaign effectiveness, and drive meaningful impact. The introduction of Google Analytics 4 (GA4) brings a new era of data analysis, providing significant improvements over its predecessor, Universal Analytics (UA). In this blog post, […]

Email Marketing for Nonprofits: Cultivating Relationships and Driving Results

In today’s digital age, email remains one of the most important and widely used marketing channels for nonprofits. Particularly when it comes to owning your data, email lists are the best way for you to maintain your contacts instead of depending on social platforms that could lose relevance over time. That said, sending out mass […]

The Digital Marketing Funnel for Nonprofits

Now more than ever, it’s important to understand how people interact with your organization from a digital perspective — even more so with nonprofit organizations. Looking at digital marketing through a funnel lens will help you find out where you are experiencing real problems and which areas are deserving of some attention and resources.  Before […]

Going Digital for Nonprofits – Is It Worth It?

In the modern world of smartphones, tablets and computers, marketing trends are quickly shifting towards an all-digital future. It makes sense too — the online platform has greater potential than its traditional counterpart when it comes to reaching an audience with a high likelihood of engagement. Not only is online marketing an excellent way to […]

Expanding Reach and Impact for Nonprofits: Online Channels for Digital Marketing

In today’s digital age, nonprofits have access to a wide array of digital marketing channels that can significantly amplify their reach, engage their audience, and drive impactful outcomes. Leveraging these channels effectively can help nonprofit professionals maximize their marketing efforts and create a meaningful connection with their supporters. In this blog post, we’ll explore some […]

Facebook Ads For Nonprofit Marketing Success

In the digital age, social media platforms have become powerful tools for nonprofit organizations to connect with supporters, raise awareness, and drive impact. Among the various social media platforms available, Facebook and Instagram by Meta Platforms stands out as a dynamic and versatile platform for nonprofit professionals. In this blog post, we’ll explore how Facebook […]

SEO for Nonprofits: What Is SEO and Do You Need It?

SEO for nonprofits can be a great opportunity to grow your online presence. As purpose-driven organizations, charities and nonprofits face unique challenges when it comes to connecting with your base digitally. While businesses in the private sector focus on selling products and services, nonprofits and charities need to fundraise, build a donor base, raise awareness, […]

Free Google Shopping Listings and More via ‘Surfaces Across Google’

In April of this year, Google announced they were making it free for any organization to list products for sale in Google Shopping listings. For nonprofits that sell physical goods, this means you can now have your products appear as organic results in the Google Shopping tab. Better yet, depending on the type of products […]

Marketing Strategies To Complement Your Nonprofit’s Google Ads

This is a guest post by Wild Apricot, a trusted partner of ConnectAd. It’s easy for nonprofit marketing professionals to think that if they had giant budgets, all their problems would be solved. That’s what Tricia first thought when she received a Google Ad Grant worth ten thousand dollars a month.  A few months into […]