Quantitative Marketing for Nonprofits
Nonprofits work hard to help people and make the world a better place. But to do that, they need to reach the right people and get support from donors, volunteers, and the community. One way to do that better is by using quantitative marketing, or “quant marketing” for short. This means using numbers and data […]
Building on Generosity: Strategies for Securing a Second Donation
Engaging supporters who have recently made donations can effectively lead to a second gift and increased long-term support. The timing of this can be approached thoughtfully so that your nonprofit can express genuine appreciation without making the donor feel pressured. Here’s are some strategies to encourage a second donation while keeping the tone sincere and […]
Unlocking the Potential of Meta Pixel for Nonprofits
For nonprofits, there’s a lot to love about Meta’s Facebook and Instagram social networks. They offer a free platform to increase digital outreach, engagement, and fundraising efforts. One powerful optimization tool that can significantly boost these efforts is Meta Pixel (formerly known as Facebook Pixel). While Meta Pixel is often associated with for-profit businesses, its […]
What Google’s New Digital Services Tax (DST) Surcharge Means for Nonprofit Advertising Budgets
Google’s new 2.5% surcharge for ads in Canada. Find out more about the new fee and how to account for it in your digital marketing plans.
Looker Studio for Nonprofits (formerly Data Studio)
Looker Studio is Google’s newest data visualization tool that enables users to gather valuable insights through custom interactive dashboards and reports. By transforming raw data into digestible visuals, nonprofits can draw meaningful and actionable conclusions that inspire business decisions. For those of you familiar with the term Data Studio, rest assured that you are in […]
Google Search Console: Your SEO Best Friend
Google Search Console is an invaluable and 100% free SEO tool that nonprofits can employ to understand how their websites appear organically on Google. The free tool offers a host of useful data and insights. Through Google Search Console, you can learn which keywords are driving users to your webpages, and see how your website […]
10 Website Metrics Every Nonprofit Should Monitor
In the digital age, a nonprofit’s website is more than just an online presence—it’s where your brand lives online. It’s where supporters go to learn about your mission and your programs. For that reason, it means that your nonprofit website is one of your most important tools to engage visitors and drive organizational support. To […]
Google Analytics 4 (GA4) for Nonprofits
Staying ahead of the curve when it comes to data analytics is crucial for nonprofit professionals seeking to understand their audience, measure campaign effectiveness, and drive meaningful impact. The introduction of Google Analytics 4 (GA4) brings a new era of data analysis, providing significant improvements over its predecessor, Universal Analytics (UA). In this blog post, […]
Email Marketing for Nonprofits: Cultivating Relationships and Driving Results
In today’s digital age, email remains one of the most important and widely used marketing channels for nonprofits. Particularly when it comes to owning your data, email lists are the best way for you to maintain your contacts instead of depending on social platforms that could lose relevance over time. That said, sending out mass […]
The Digital Marketing Funnel for Nonprofits
Now more than ever, it’s important to understand how people interact with your organization from a digital perspective — even more so with nonprofit organizations. Looking at digital marketing through a funnel lens will help you find out where you are experiencing real problems and which areas are deserving of some attention and resources. Before […]
