Quality Score: The Key Component You’re Missing

Measurement of quality score

What is Quality Score? Quality Score is Google’s metric that assesses the quality of a keyword as it relates to its relevance to the ad text and landing page. The higher your score, on a scale of 1-10, the more Google will reward you. Quality score is key in any Google Ad Grant account. Higher […]

The 4 Most Common Google Ad Disapprovals & How To Fix Them

Fixing the 4 most common ad disapprovals

With Google Grant Policies in place, it can feel like walking on eggshells waiting for something to go wrong in your Google Ad Grant account. We know how incredibly frustrating it can be to plan out a campaign, write the ad text and send it in for review, only to receive a disapproval email. What […]

The Infamous 5% CTR And How You Can Achieve It

If you have a Google Ad Grant account, you might be aware of the ever-changing Google Grant Policy. While the policy is generally beneficial for Grant accounts, there is one policy in particular that stands out from the rest – the 5% CTR minimum. All Google Ad Grants accounts must maintain a 5% click-through rate […]

Welcome To The Google Ad Grants Certified Professional Program

Google Grant Certified Professionals

Google Ad Grants changed significantly this year. To aid with the changes, Google announced the launch of their Google Ad Grants Certified Professional Program. We’re ecstatic to announce that we are recipients of this professional designation. What is the Google Ad Grants Certified Professional Program? The Ad Grants Certified Professionals Community supports Grantees by connecting […]