Performance Max for Google Ad Grants: What Nonprofits Need to Know
If you’ve been keeping an eye on updates in Google Ad Grant accounts, you may have heard whispers about Performance Max (PMax) campaigns being made available in Google Ads Grants accounts. Performance Max campaigns reach your customers across all of Google’s ad networks—like Search, YouTube, Gmail, and more—with just one campaign. Powered by machine learning, […]
What Google’s New Digital Services Tax (DST) Surcharge Means for Nonprofit Advertising Budgets
Google’s new 2.5% surcharge for ads in Canada. Find out more about the new fee and how to account for it in your digital marketing plans.
Google Ad Grants Vs. Paid Google Ads: Can I Use Both?
So you’ve got a Google Ad Grants account and it’s successfully driving traffic to your site. Can you use a Google Ad Grant and Paid Google Ads at the same time? What is the difference between a Grant Account and Paid Account, anyway? In this post, you’ll learn about the different opportunities that lie within […]
A History Of The Google Ad Grants Program
The Google Ad Grants program has been a driving force for more than 115,000 nonprofits in over 50 countries worldwide. Since its launch in 2003, the program has become much more complex, pushing grantees to significantly alter their approach to Grant account management. In this post, I’ll highlight some of the key changes and how […]
