3 Reasons NOT to Get a Google Grant

In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant is not the right fit for a charity. Here are three reasons why Google Grants might not be right for your […]

Growing Your Charity Through Conversion Goals

Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you consider a visitor making a donation a valuable action, you would define a donation as a conversion. The more you can “convert” […]

[INFOGRAPHIC] Formula for Effective Online Presence for Charities

Given that the evidence shows that people are online, it’s crucial for charities to connect with their audience through this channel. You do so by developing an effective online presence, a process that seems daunting but is easier to understand than you think. In fact, we break it down into a simple formula which can […]

How to Improve Google Grants Campaigns with Sitelink Extensions

Sitelink extensions are one of those easily implemented tools that every charity with a Google Grant should use. They allow you to add additional links to your ad text, and it does wonders for improving your CTR. In fact, I ran a one-month experiment testing sitelink extensions on three campaigns for three different charities and […]

Budgeting Time For Google Grants

At ConnectAd, one question we often get asked is: “how much time does getting and managing a Google Grant take?” For busy charities (i.e. every charity) it’s an important question because someone within the organization will have to be responsible for securing and maintaining a Google Grant in order for it to be successful. To […]

Should Charities Invest in SEO or SEM

When you talk about ways to increase traffic to your website, you’ll hear the terms SEO and SEM.   What is SEO? It stands for search engine optimization, and refers to the things you do to your website so that search engines rank you higher in their search results.   What is SEM? It stands […]

What Quality Score Means for Google Grants Charities

For charities who are not finding their Google Grant useful or are frustrated with managing it, I usually hear two common complaints:   “My keywords have high search traffic estimates but are getting low clicks”   or   “Google says my keywords are below first page bid but with a $1.00 maximum bid I can’t […]

5 Ways to Use Google Grants To Help Your Charity

Whether you’re just finding out about Google Grants or considering applying for one, knowing how it can be used to benefit your charity can help you make that decision. Even if you have a Google Grant already, these five ways of using it can provide you with some direction, improve your ad spend, and increase […]

6 Reasons Why Charities Should Get Google Grants

Google Grants is an amazing program that gives eligible charities up to $10,000 per month in free online advertising. Here are 6 reasons why charities need to take advantage of this opportunity and get a Google Grant.   1. You Can Get A Huge Marketing Budget For No Cost It’s no secret that one of […]

Where To Find Google Grants Help

Is your charity or nonprofit struggling to get more out of its Google Grant? Are you currently managing that grant and finding the task overwhelming? Do you find it difficult to know where to even begin when it comes to growing your grant?   Managing a Google Grant can be tricky business. Especially for those […]