Free Google Shopping Listings and More via ‘Surfaces Across Google’

In April of this year, Google announced they were making it free for any organization to list products for sale in Google Shopping listings. For nonprofits that sell physical goods, this means you can now have your products appear as organic results in the Google Shopping tab. Better yet, depending on the type of products […]

How Nonprofits Are Using The Google Ad Grant To Respond & Recover From COVID-19

Over the past few months, it’s been inspiring to see the resilience & resourcefulness of nonprofits in the face of crisis. I wanted to share six ways our nonprofits have been using the Google Ad Grant with us to respond effectively to COVID – not only to recognize the amazing work they’re doing but also […]

5 Ways To Create Real Benefit Using Google Grants

A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it.   Now that it’s a year later, here are 5 more ways […]

Grow Your Charity’s Social Media Using Google Grants

Google Grants is a versatile marketing tool that can help your charity in many ways, like increasing fundraising and awareness. As it turns out, your $10,000 per month can even grow your social media following.   This works by bringing in relevant traffic using your Google ads and converting engaged users into followers. Here are […]

5 Ways To Manage Google Grants More Efficiently Using AdWords Editor

Last week I wrote about whether you should upgrade your Google Grants to enhanced campaigns. I mentioned that a new version of AdWords Editor, Google’s software for AdWords management, was coming out that would let you upgrade all your campaigns in just a few clicks. Well, AdWords Editor 10.0.1 is out now and in honor […]

How The Changes To Google Grants Have Impacted Nonprofits

In my last post, I analyzed the recent changes to the Google Grants program. In case you missed it, Google now allows grantees to bid up to $2 on keywords, but your ads will appear below traditional AdWords advertisers. At the time, I predicted it would negatively impact the effectiveness of the program.   After […]

Link Roundup: The Complete Guide To The Google Ad Grant Program

Want to get up to speed on everything Google Ad Grants? Check out our link roundup for a comprehensive list of all the knowledge our team of Google Grant Certified Experts has shared on our blog about the Google Grants program.  Learn about the history of the Google Ad Grants program, from its launch in […]

12 Steps To An Effective Charity Blog

Blogging is an essential part of a charity’s online presence. Blogs are important for search engine optimization (SEO) because they like content that is new and unique. The more you can deliver that, the better you can rank in search engine results. Another reason is that more reputable websites are listed higher in results pages. […]

3 Reasons NOT to Get a Google Grant

In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant is not the right fit for a charity. Here are three reasons why Google Grants might not be right for your […]