Now more than ever, it’s important to understand how people interact with your organization from a digital perspective — even more so with nonprofit organizations. Looking at digital marketing through a funnel lens will help you find out where you are experiencing real problems and which areas are deserving of some attention and resources. Before […]
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A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.
Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.
Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.
Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.
Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.
As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.
Before you apply for the Google Ad Grant, nonprofits require:
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