5 Ways To Create Real Benefit Using Google Grants

A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it.

Now that it’s a year later, here are 5 more ways your charity can create real benefit using Google Grants $10,000 per month in free advertising.

1. Grow Your Email Contact List

Collecting emails are an important part of growing your charity. Having someone’s email means you can directly appeal to them for support, whether you’re asking for advocacy, time, or donations. How Google Grants can help you is by bringing visitors to a page where you provide relevant information and include a way to collect their email voluntarily.

Interestingly, Frogloop published some research done by Convio and found that the average email is worth $7.86 in first year donations. The lifetime value of an email goes up to $14.74, making this a worthy investment.

2. Grow Your Newsletter

If your nonprofit has a newsletter, it can sometimes be difficult to build a viewership for it. Google Grants can help you build this audience by bringing relevant traffic right to you newsletter page. As an added bonus, you can also use your newsletter as a way to capture someone’s email by including a subscribe option.

3. Grow Your Blog

Similar to your newsletter, having a blog can be a great way to engage users but requires you to gain followers. Google Grants can connect you with potential readers who are looking for blogs about your cause. If you can turn those viewers onto subscribers, it gives you an opportunity to market your newsletter as well as collect email addresses. Make sure that it’s easy for people to follow your blog by including multiple subscribe options.

4. Grow Your Website Membership

Some nonprofits have membership options where visitors can create an account. If you are connecting with an audience using free advertising and providing great content that they are looking for, you’ve already warmed them up to the next step of registering. Make it clear what benefits or incentives users get from registering with your organization so that you’re more likely to convert that viewer into a member.

5. Grow Your Video Marketing

If your nonprofit is a heavy YouTube or Vimeo user, Google Grants is a fantastic way to drive traffic to your videos. Note that you cannot send traffic directly to your YouTube channel, but you can and should embed your videos inside content on your website.

As a result of adding videos, you will have landing pages that are really engaging and will encourage visitors to stay. The more time they spend on your website, the more chances you have to convince them to volunteer, donate, or advocate. Also, adding a video plea on your donation page can be an effective way to deliver a short but powerful message on why people should support you.

Last Words

Armed with these tools and your $10,000 per month in free advertising, there are many ways to create real benefit and growth for your nonprofit. Make sure you get started today.

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About Conversion Tracking

What is a conversion?

A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.

Why track conversions?

Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.

How we track conversions

Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.

The Role Of Your Account Manager

What is an Account Manager?

Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.

What is their expertise?

Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.

As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.

A $499 Setup Fee May Apply

Before you apply for the Google Ad Grant, nonprofits require:

  1. Access to an approved Techsoup account
  2. Access to an approved Google for Nonprofits account
If you have both of the above, we will waive the $499 setup fee and complete the rest of the Google Ad Grants application process on your behalf. If you already have the Google Grant but lost administrative access or has been deactivated, we will apply this fee toward helping you getting your account back and reactivated.

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