How Your Website Relates to Google Grants

having a quality website

Your website is the public face of your nonprofit’s digital marketing presence, and because of this the Google Ad Grants program takes website quality pretty seriously. Google wants to know that your site will provide a helpful and seamless user experience for visitors who click your ads—so for nonprofits getting ready to apply, a low-quality […]

End Of Year Giving Campaigns With Google Ad Grants

end of year giving campaigns

For nonprofits and charities across the country, the year end giving season is the most important time of year. Every year, we are approached by our clients to set up End Of Year Giving Campaigns for their Google Ad Grant accounts. Whether your organization is big or small, it’s important to be prepared for year-end […]

10 Things To Know About Google Ad Grant Management

Google Ad Grant Management

So you have successfully applied and have your Google Ad Grants – what could go wrong with $10,000 of free in-kind advertising on the world’s leading search platform? Learn what you need to know for effective Google Ad Grant Management. As a Google Certified team with many years of Google Ad Grant Management experience, here […]

5 Reasons For Your Google Ad Grant Disapproval

ad grant disapproval

The Google Ad Grants program is run by one of the biggest search engine giants and it’s pretty amazing! The grant offers nonprofits up to $10,000 per month in free ad spend on Google’s ad platform. We know that securing this grant isn’t always the easiest. The first hurdle is to get your nonprofit’s grant […]

Getting Started With The Google Ad Grant

team meeting planning

The Google Ad Grant program is a unique opportunity for nonprofit organizations to enter the world of digital advertising without blowing the marketing budget. Any qualifying nonprofit can advertise for free on Google’s platform, but many nonprofits jumping straight in suddenly find themselves in over their heads. If you’re getting started with the Google Ad Grant. Make […]

Quality Score: The Key Component You’re Missing

Measurement of quality score

What is Quality Score? Quality Score is Google’s metric that assesses the quality of a keyword as it relates to its relevance to the ad text and landing page. The higher your score, on a scale of 1-10, the more Google will reward you. Quality score is key in any Google Ad Grant account. Higher […]

The 4 Most Common Google Ad Disapprovals & How To Fix Them

Fixing the 4 most common ad disapprovals

With Google Grant Policies in place, it can feel like walking on eggshells waiting for something to go wrong in your Google Ad Grant account. We know how incredibly frustrating it can be to plan out a campaign, write the ad text and send it in for review, only to receive a disapproval email. What […]

The Infamous 5% CTR And How You Can Achieve It

If you have a Google Ad Grant account, you might be aware of the ever-changing Google Grant Policy. While the policy is generally beneficial for Grant accounts, there is one policy in particular that stands out from the rest – the 5% CTR minimum. All Google Ad Grants accounts must maintain a 5% click-through rate […]