AdWords for Video for Nonprofits?! Imagining a possible future.

  Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as it pertains to Google’s advertising business. Recently, AdWords for Video caught my eye when one of the ads […]

5 Ways To Create Real Benefit Using Google Grants

A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it.   Now that it’s a year later, here are 5 more ways […]

Grow Your Charity’s Social Media Using Google Grants

Google Grants is a versatile marketing tool that can help your charity in many ways, like increasing fundraising and awareness. As it turns out, your $10,000 per month can even grow your social media following.   This works by bringing in relevant traffic using your Google ads and converting engaged users into followers. Here are […]

5 Ways To Manage Google Grants More Efficiently Using AdWords Editor

Last week I wrote about whether you should upgrade your Google Grants to enhanced campaigns. I mentioned that a new version of AdWords Editor, Google’s software for AdWords management, was coming out that would let you upgrade all your campaigns in just a few clicks. Well, AdWords Editor 10.0.1 is out now and in honor […]

Google for Nonprofits: Providing the Tools for Change

  Google for Nonprofits offers eligible groups the opportunity to access several useful Google products that can help change the way nonprofits use the internet to achieve their goals. These online tools can help your organization find new donors, volunteers, and supporters. They can help make your work day and efforts more efficient and effective. […]

The Ongoing History of Google Grants

  My brothers and I like many kids during a long car ride liked to have our parents turn up the music on the radio. By the time we were in high school, we were jamming to 102.1 The Edge, a local Toronto rock music station. The Ongoing History of New Music with Alan Cross, […]

How The Changes To Google Grants Have Impacted Nonprofits

In my last post, I analyzed the recent changes to the Google Grants program. In case you missed it, Google now allows grantees to bid up to $2 on keywords, but your ads will appear below traditional AdWords advertisers. At the time, I predicted it would negatively impact the effectiveness of the program.   After […]

YouTube Nonprofit Program: Storytelling through Videos

Tools to help you share your charity’s story online.     Every charity has a compelling story. A story that pulls on the heart strings. A story that garners public attention. A story that galvanizes people to take action. However, there’s always a problem with getting the word out and sharing this story with the […]

Your Nonprofit Can #Hashtag Like A Pro

Power of the hashtag on Twitter.     Back in December we wrote about How Charities Learned To Stop Worrying And Love Twitter. This blog post explained why charities should be on Twitter and how they can get started. An important feature of Twitter was touched upon: hashtags. They play a large role in how […]