Should Charities Invest in SEO or SEM

When you talk about ways to increase traffic to your website, you’ll hear the terms SEO and SEM.   What is SEO? It stands for search engine optimization, and refers to the things you do to your website so that search engines rank you higher in their search results.   What is SEM? It stands […]

What Quality Score Means for Google Grants Charities

For charities who are not finding their Google Grant useful or are frustrated with managing it, I usually hear two common complaints:   “My keywords have high search traffic estimates but are getting low clicks”   or   “Google says my keywords are below first page bid but with a $1.00 maximum bid I can’t […]

5 Ways to Use Google Grants To Help Your Charity

Whether you’re just finding out about Google Grants or considering applying for one, knowing how it can be used to benefit your charity can help you make that decision. Even if you have a Google Grant already, these five ways of using it can provide you with some direction, improve your ad spend, and increase […]

6 Reasons Why Charities Should Get Google Grants

Google Grants is an amazing program that gives eligible charities up to $10,000 per month in free online advertising. Here are 6 reasons why charities need to take advantage of this opportunity and get a Google Grant.   1. You Can Get A Huge Marketing Budget For No Cost It’s no secret that one of […]

Online vs. Offline Fundraising

Many charities ask which fundraising channels should they be pooling their resources behind and focusing their efforts on. The truth of the matter? Charities need to be making good use of both online and offline fundraising channels. The conclusion made by Blackbaud in their “Multi-Channel Giving” infographic below is that if a charity succeeds in […]

Where To Find Google Grants Help

Is your charity or nonprofit struggling to get more out of its Google Grant? Are you currently managing that grant and finding the task overwhelming? Do you find it difficult to know where to even begin when it comes to growing your grant?   Managing a Google Grant can be tricky business. Especially for those […]