5 Writing Tips to Boost Your Online Marketing Results

Author Karen Luttrell helps charities raise more money, find more volunteers, and fill their programs using effective communications. She also organizes the Toronto Cause to Market meetup group.   Good writing can make the difference between a highly effective online marketing effort and wasted effort. Clear, concise and compelling copy is a must – whether […]

[INFOGRAPHIC] Formula for Effective Online Presence for Charities

Given that the evidence shows that people are online, it’s crucial for charities to connect with their audience through this channel. You do so by developing an effective online presence, a process that seems daunting but is easier to understand than you think. In fact, we break it down into a simple formula which can […]

3 Ways To Bounce Back From Months Of Decreased Online Fundraising

Your charitable organization may be in an online fundraising boom right now, but sooner or later donations may level off or slow down. You and your charity should be well prepared to deal with these scenarios. This week, we will be discussing three ways your charity can minimize the impact of slower months of online […]

How to Improve Google Grants Campaigns with Sitelink Extensions

Sitelink extensions are one of those easily implemented tools that every charity with a Google Grant should use. They allow you to add additional links to your ad text, and it does wonders for improving your CTR. In fact, I ran a one-month experiment testing sitelink extensions on three campaigns for three different charities and […]

Budgeting Time For Google Grants

At ConnectAd, one question we often get asked is: “how much time does getting and managing a Google Grant take?” For busy charities (i.e. every charity) it’s an important question because someone within the organization will have to be responsible for securing and maintaining a Google Grant in order for it to be successful. To […]