Should Charities Invest in SEO or SEM

When you talk about ways to increase traffic to your website, you’ll hear the terms SEO and SEM.   What is SEO? It stands for search engine optimization, and refers to the things you do to your website so that search engines rank you higher in their search results.   What is SEM? It stands […]

What Quality Score Means for Google Grants Charities

For charities who are not finding their Google Grant useful or are frustrated with managing it, I usually hear two common complaints:   “My keywords have high search traffic estimates but are getting low clicks”   or   “Google says my keywords are below first page bid but with a $1.00 maximum bid I can’t […]

5 Ways to Use Google Grants To Help Your Charity

Whether you’re just finding out about Google Grants or considering applying for one, knowing how it can be used to benefit your charity can help you make that decision. Even if you have a Google Grant already, these five ways of using it can provide you with some direction, improve your ad spend, and increase […]

6 Reasons Why Charities Should Get Google Grants

Google Grants is an amazing program that gives eligible charities up to $10,000 per month in free online advertising. Here are 6 reasons why charities need to take advantage of this opportunity and get a Google Grant.   1. You Can Get A Huge Marketing Budget For No Cost It’s no secret that one of […]