Link Roundup: The Complete Guide To The Google Ad Grant Program

Want to get up to speed on everything Google Ad Grants? Check out our link roundup for a comprehensive list of all the knowledge our team of Google Grant Certified Experts has shared on our blog about the Google Grants program.  Learn about the history of the Google Ad Grants program, from its launch in […]

12 Steps To An Effective Charity Blog

Blogging is an essential part of a charity’s online presence. Blogs are important for search engine optimization (SEO) because they like content that is new and unique. The more you can deliver that, the better you can rank in search engine results. Another reason is that more reputable websites are listed higher in results pages. […]

3 Reasons NOT to Get a Google Grant

In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant is not the right fit for a charity. Here are three reasons why Google Grants might not be right for your […]

Growing Your Charity Through Conversion Goals

Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you consider a visitor making a donation a valuable action, you would define a donation as a conversion. The more you can “convert” […]

3 Tips For Online Fundraising Success Right From The Start

Online fundraising has become the best and most popular way for charities to acquire new donors and increase funding. Sure it doesn’t make up the majority of fundraising for many groups as of yet, but it’s a channel that is growing rapidly and shouldn’t be ignored nor neglected. If your charity doesn’t have any online […]

5 Writing Tips to Boost Your Online Marketing Results

Author Karen Luttrell helps charities raise more money, find more volunteers, and fill their programs using effective communications. She also organizes the Toronto Cause to Market meetup group.   Good writing can make the difference between a highly effective online marketing effort and wasted effort. Clear, concise and compelling copy is a must – whether […]

[INFOGRAPHIC] Formula for Effective Online Presence for Charities

Given that the evidence shows that people are online, it’s crucial for charities to connect with their audience through this channel. You do so by developing an effective online presence, a process that seems daunting but is easier to understand than you think. In fact, we break it down into a simple formula which can […]

3 Ways To Bounce Back From Months Of Decreased Online Fundraising

Your charitable organization may be in an online fundraising boom right now, but sooner or later donations may level off or slow down. You and your charity should be well prepared to deal with these scenarios. This week, we will be discussing three ways your charity can minimize the impact of slower months of online […]

How to Improve Google Grants Campaigns with Sitelink Extensions

Sitelink extensions are one of those easily implemented tools that every charity with a Google Grant should use. They allow you to add additional links to your ad text, and it does wonders for improving your CTR. In fact, I ran a one-month experiment testing sitelink extensions on three campaigns for three different charities and […]

Budgeting Time For Google Grants

At ConnectAd, one question we often get asked is: “how much time does getting and managing a Google Grant take?” For busy charities (i.e. every charity) it’s an important question because someone within the organization will have to be responsible for securing and maintaining a Google Grant in order for it to be successful. To […]