Blogging is an essential part of a charity’s online presence. Blogs are important for search engine optimization (SEO) because they like content that is new and unique. The more you can deliver that, the better you can rank in search engine results. Another reason is that more reputable websites are listed higher in results pages. One way to gain reputation is by having other reputable websites link to you. A good blog can achieve this if it has content others want to share.
Guide To Charity Blogging
Understanding how to create an effective charity blog can be tough. Even at ConnectAd we’re going through a learning process of the best way to generate content and build an audience. Here is a fantastic 12-point guide from Simply Business that will give you some direction. Below I’ve listed the general process they walk you through.
1. Establish goals for your blog: Understand what metrics you should follow to determine success
2. Discover what your audience wants: Position your blog to what your audience wants to hear
3. Develop your style and tone: Ways to show your personality and differentiate yourself
4. Find ways to generate blog ideas: The ideation and inspiration process
5. Plan your editorial blog schedule: Keeping track of when you should publish blog posts, especially in conjunction with other planned initiatives
6. Manage your blogging team: Organizing roles like marketers, content writers, editors, and analysts
7. Write killer headlines: Invest time in developing your headline
8. Perfect the layout of your blog post: Optimize your layout to maximize user engagement
9. Enhance your post with images: Create more impact and visual appeal
10. Make your post stand out: Overall strategies to differentiate your offering
11. Attract comments to your blog: Facilitate conversation, engagement, and build community
12. Build and engage your audience: Bring eyeballs to your blog
Try It Now
I highly recommend you read further into the guide since it has links to a multitude of other articles that help you at each stage. Let us know what tips have helped you. What other advice can you give to charities to blog more effectively?