Nonprofit Marketing Blog

Quality Score: The Key Component You’re Missing

July 18, 2018

What is Quality Score? Quality Score is Google’s metric that assesses the quality of a keyword as it relates to its relevance to the ad text and landing page. The higher your score, on a scale of 1-10, the more…

The 4 Most Common Ad Disapprovals & How To Fix Them

May 9, 2018

Zoe

Google Grants

For the last couple of months, we’ve been seeing more ad disapprovals show up on our radar. On top of the new Google Grant Policies in place, it can feel like walking on eggshells waiting for something to go wrong.…

The Infamous 5% CTR And How You Can Achieve It

March 22, 2018

Zoe

Google Grants

If you have a Google Grants account, you might be aware of the new Google Grant Policy that came into effect at the beginning of 2018. While the policy changes are generally beneficial for grantees, there is one policy in…

Google Ad Grants Calculator

February 11, 2016

Simon Choy

Google Grants

It’s been a while since our last blog post (almost 2 years!), but we’re so excited about this tool called the Google Ad Grants Calculator that I had to say something about it. For those who don’t know, there’s an…

Google Ad Grants: Welcome Back Grantspro

Just when you thought Google for Nonprofits coming to Canada was too good to be true, Grantspro comes back into your life. That’s right! Grantspro, the advanced-level upgrade to Google Ad Grants, is available to Ad Grant-using nonprofits again. After…

Google for Nonprofits Launched In Canada

June 10, 2014

Charles Dieu

G4NP, g4npCA, Google Ad Grants, Google Apps for Nonprofits, Google Earth Pro, google for nonprofits, Google for Nonprofits Canada, google grants, Google Nonprofit, nonprofit marketing, nonprofit tech, nonprofit technology, nonprofit tools, YouTube for Nonprofit, YouTube Nonprofit Program

Google Grants, Online Marketing For Nonprofits

*Attention Canadian Charities and Nonprofits* Great news everyone! Starting June 9, 2014, Google for Nonprofits is now available in Canada!! If you are not already aware, this suite of FREE Google tools and products can help charities and…

Google Grants Alert: Nonprofit Grantees Must Renew Their Grants

June 26, 2013

Simon Choy

Google Grants

Google Grants Renewal Policy On the heels of a change to their website advertising policy, Google Grants has issued another change to their free nonprofit advertising program. This time, they are instituting a policy where grantees must renew their…

Critical Change To Google Grants Website Advertising Policy

June 13, 2013

Simon Choy

google for nonprofits, google grants

Google Grants

Google Grants’ New Website Policy Google Grants just announced a critical change to its policy on what domains grantees can promote. The new policy says that grantees can only promote the one website domain they were approved for. …

One Today by Google: A new way to fundraise

April 30, 2013

Charles Dieu

apps, crowdsourcing, micro-donations, mobile donation, mobile giving, one today by google, social giving, social media

Online Marketing For Nonprofits, Social Media For Nonprofits

The new One Today by Google app strives to help donors and nonprofits connect on a daily basis by encouraging the app user to contribute $1 to a cause with one simple click of a button. How does…

AdWords for Video for Nonprofits?! Imagining a possible future.

April 24, 2013

Charles Dieu

adwords for video, charities, google for nonprofits, google grants, nonprofit marketing, nonprofits, Youtube for Nonprofits

Google Grants, Online Marketing For Nonprofits, Online Marketing Trends

Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as it pertains to…