Quantitative Marketing for Nonprofits
Nonprofits work hard to help people and make the world a better place. But to do that, they need to reach the right people and
Stella Tran May 8, 2025
Nonprofits work hard to help people and make the world a better place. But to do that, they need to reach the right people and
Engaging supporters who have recently made donations can effectively lead to a second gift and increased long-term support. The timing of this can be approached
As a nonprofit professional, you know that your supporters are the lifeblood of your mission. Every donation received reflects someone’s belief in your cause and
If you’ve been keeping an eye on updates in Google Ad Grant accounts, you may have heard whispers about Performance Max (PMax) campaigns being made
For nonprofits, there’s a lot to love about Meta’s Facebook and Instagram social networks. They offer a free platform to increase digital outreach, engagement, and
Google’s new 2.5% surcharge for ads in Canada. Find out more about the new fee and how to account for it in your digital marketing plans.
Looker Studio is Google’s newest data visualization tool that enables users to gather valuable insights through custom interactive dashboards and reports. By transforming raw data
Google Search Console is an invaluable and 100% free SEO tool that nonprofits can employ to understand how their websites appear organically on Google. The
Let us know some details and we’ll get back to you soon!
A conversion is defined as any action a user takes on your website that you deem valuable. For some, this is a donation, for others it’s a registration.
Tracking conversions is essential to the success of any digital marketing effort. If you don’t understand what actions are leading to growing your impact, you can’t effectively make the right decision to optimize for them.
Our team will install and implement platforms such as Google Tag Manager and Google Analytics to track and assess these metrics. Our best practices with this valuable data enables us to optimally manage your account.
Each one of our clients is matched with a Dedicated Account Manager (AM), who is both your digital marketing expert and main point-of-contact.
Upon joining ConnectAd, all AMs go through an extensive training & certification program before managing nonprofit accounts. Additionally, AMs go through further training each week as part of our culture of learning so that they can continue to develop their skill set.
As a result, AMs become proficient in multiple areas of digital marketing to the benefit of our clients.
ConnectAd charges a $599 setup fee to activate and/or recover Google Ad Grant accounts. However, if your nonprofit has never had the Google Ad Grant, we will waive the $599 setup fee and complete the rest of the Google Ad Grant application process on your behalf if your nonprofit meets the following criteria:
1. Able to access an approved Google for Nonprofits account
2. Nonprofit status is verified by Goodstack
3. No compliance or eligibility issues preventing activation of the Google Ad Grant
If you already have the Google Ad Grant but lost administrative access, had your account suspended, or have not actively managed your account within the past year, we will apply this fee towards getting your account back.
Our experts have a 100% success rate. Follow our step-by-step guide.
