So you have successfully applied and have your Google Ad Grants – what could possibly go wrong with $10,000 of free in-kind advertising on the world’s leading search platform? Here are the top 10 mistakes when using Google Ad Grants…

The Google Ad Grants program is run by one of the biggest search engine giants and it’s pretty amazing! The grant offers nonprofits up to $10,000 per month in free ad spend on Google’s ad platform. We know that securing…

The Google Grants program is a unique opportunity for nonprofit organizations to enter the world of digital advertising without blowing the marketing budget. Any qualifying nonprofit can advertise for free on Google’s platform, but many nonprofits jumping straight in suddenly…

What is Quality Score? Quality Score is Google’s metric that assesses the quality of a keyword as it relates to its relevance to the ad text and landing page. The higher your score, on a scale of 1-10, the more…